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Billboard Advertising in Virginia

Map of Virginia Billboards

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Virginia Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Wallscape (Side of Building) Static Digital $10,000–$25,000 699,370 $14–$36
Bulletin (Large Billboard) Static $2,760–$4,660 499,822 $6–$9
Digital Bulletin (Large Digital Billboard) Digital $3,500–$5,170 773,621 $5–$7
Poster (Medium Billboard) Static $900–$1,500 211,970 $4–$7
Digital Poster (Medium Digital Billboard) Digital $1,670–$2,170 345,467 $5–$6

The Virginia billboard market covers 4,650 billboard faces statewide, spanning Tazewell and Accomack counties and the cities of Richmond, Norfolk, and Roanoke.

Billboard advertising in Virginia starts at $900 per 4-week period. Static poster billboards in Virginia average $1,200 per 4-week period ($900–$1,500). Static bulletin billboards average $3,710 ($2,760–$4,660), digital bulletin billboards average $4,335 ($3,500–$5,170), and Wallscape mural billboards average $17,500 ($10,000–$25,000) per 4-week period.

Billboard advertising in Virginia has CPMs starting at $4 per 4-week period. Static poster billboard CPMs in Virginia average $6 ($4–$7) per 4-week period. Static bulletin billboard CPMs average $8 ($6–$9), digital bulletin billboard CPMs average $6 ($5–$7), and Wallscape mural billboard CPMs average $25 ($14–$36).

Major billboard corridors in Virginia include US Route 13 (101 faces), Route 175 (60 faces), US Route 1 (22 faces), and US Route 460 (21 faces). Coverage extends across the state from the Eastern Shore and Hampton Roads through Richmond and Northern Virginia to the Shenandoah Valley, Roanoke, and the Southwest Virginia coalfields.

Virginia Billboard Market Snapshot

The Virginia billboard market tracked by Blue Line Media includes 4,650 billboard faces, comprising 183 digital (LED) and 4,467 static (printed/mesh) displays. Billboard coverage spans 80+ counties, with the heaviest concentration in Tazewell County, Richmond city, Accomack County, Norfolk city and Roanoke city. The market delivers approximately 378,748,829 weekly impressions (age 18+), equivalent to approximately 1,514,995,316 impressions over a standard 4-week campaign period.

Inventory by Location Type — Virginia

Urban — 24%
Suburban — 25%
Rural — 51%

Top Counties by Board Count — Virginia

CountyBillboard Faces
Tazewell County 274
Richmond city 239
Accomack County 200
Norfolk city 200
Roanoke city 188
Chesterfield County 148
Henrico County 147
Washington County 137
Portsmouth city 130
Roanoke County 123

Major Billboard Corridors — Virginia

Road / CorridorBillboard Faces
US Route 13 (Lankford Highway) 101
Route 175 (Chincoteague Road) 60
US Route 1 22
US Route 460 21
I-77 (Interstate 77) 10
US Route 50 (Northwestern Pike) 6
West Main Street (Tazewell) 6
Dixon Street (Fredericksburg) 5
US Route 58 5
US Route 11 (Valley Pike) 5

Sample Billboard Inventory — Virginia

Location / Road Format Direction 4-Week Imps (Age 18+)
E/S I-195 1ST N/O WESTWOOD F/N #1 Static Bulletin N 8,455,272
E/S I-195 1ST N/O WESTWOOD F/S #1 Static Bulletin S 4,222,976
E/S I-195 .5 MI. N/O HAMILTON ST F/N Static Bulletin N 4,218,208
E/S I-195 .5 MI. N/O HAMILTON ST F/S Static Bulletin SW 4,091,100
I-264 0.3 mi E/O S WITCHDUCK RD SS F/W - 1 Static Bulletin N 3,872,624
W/S 1-I95 .5 MI N/O HAMILTON ST, F/NE Static Bulletin NE 3,855,108
S/S I-264 AT WITCHDUCK RD EXIT, F/E Static Bulletin E 3,048,112
I-64 0.5 mi N/O I-264 ES F/S - 1 Static Bulletin S 2,925,880

Virginia Billboard Advertising Market Data

No. of Billboards 4,650
Roads
US Route 13 (Lankford Highway) (101 faces) — reaching Eastern Shore residents, farm and freight traffic, and Chesapeake Bay Bridge-Tunnel travelers along the Delmarva Peninsula’s main north-south highway, running from the Maryland line at New Church through Accomac, Onley, and Exmore to Cape Charles and the bridge-tunnel toward Virginia Beach and Norfolk. Route 175 (Chincoteague Road) (60 faces) — reaching Chincoteague Island visitors, Assateague beachgoers, and NASA Wallops Flight Facility traffic along the Accomack County state highway running east from US Route 13 at T’s Corner past Wallops Island to Chincoteague. US Route 1 (22 faces) — reaching Northern Virginia and Fredericksburg-area commuters along the historic north-south U.S. highway running from Alexandria and Fairfax County through Woodbridge, Dumfries, and Quantico to Stafford County, continuing south toward Richmond. US Route 460 (21 faces) — reaching Southwest Virginia residents and coalfields traffic along the east-west U.S. highway running from Grundy through Claypool Hill, Pounding Mill, and Bluefield in Tazewell County and east through Giles County toward Blacksburg and Roanoke. I-77 (Interstate 77) (10 faces) — reaching interstate travelers and freight traffic along the north-south interstate running from the North Carolina line near Galax through Wytheville and its I-81 overlap toward Bland and the West Virginia line. US Route 50 (Northwestern Pike) (6 faces) — reaching Shenandoah Valley commuters and West Virginia-bound travelers along the U.S. highway running west from Winchester through Frederick County toward Gore and the West Virginia line. West Main Street (Tazewell) (6 faces) — reaching Southwest Virginia shoppers and local drivers along the commercial street running through the Town of Tazewell, the county seat of Tazewell County. Dixon Street (Fredericksburg) (5 faces) — reaching Fredericksburg commuters and I-95 corridor residents along the city street running south from downtown Fredericksburg near the Rappahannock River. US Route 58 (5 faces) — reaching Southside and Southwest Virginia travelers along the east-west U.S. highway running from Chesapeake through Emporia, South Hill, Danville, and Martinsville to Hillsville and Galax in Carroll County and on toward Cumberland Gap. US Route 11 (Valley Pike) (5 faces) — reaching Shenandoah Valley residents and local traffic along the historic north-south U.S. highway running south from Winchester through Frederick County toward Stephens City, Strasburg, and Harrisonburg. Additional statewide coverage on US Route 13 through Accomack and Northampton counties, US Route 1 as Richmond Highway in Fairfax County and Jefferson Davis Highway in Prince William County, Business US 460 (Front Street) in Richlands, and Millwood Avenue in Winchester.

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Major Cities & Neighborhoods Richmond: Downtown Richmond, The Fan District, Carytown, Church Hill, Shockoe Bottom, Jackson Ward, Scott’s Addition, Northside, Southside, West End, Manchester.

Virginia Beach: Downtown Virginia Beach, Sandbridge, Kempsville, Oceanfront, Chic’s Beach, Great Neck, Little Neck, Thalia, Lynnhaven, Pungo.

Norfolk: Downtown Norfolk, Ghent, Ocean View, Larchmont, Colonial Place, Berkley, Freemason District, East Beach.

Chesapeake: Great Bridge, Greenbrier, Deep Creek, Western Branch, Indian River, South Norfolk, Hickory.

Arlington: Clarendon, Rosslyn, Crystal City, Ballston, Courthouse, Pentagon City, Shirlington, Columbia Pike, Nauck.

Alexandria: Old Town Alexandria, Del Ray, Eisenhower Valley, Rosemont, West End, Carlyle, Potomac Yard.
Counties Accomack, Albemarle, Alleghany, Amelia, Amherst, Appomattox, Arlington, Augusta, Bath, Bedford, Bland, Botetourt, Brunswick, Buchanan, Buckingham, Campbell, Caroline, Carroll, Charles City, Charlotte, Chesterfield, Clarke, Craig, Culpeper, Cumberland, Dickenson, Dinwiddie, Essex, Fairfax, Fauquier, Floyd, Fluvanna, Franklin, Frederick, Giles, Gloucester, Goochland, Grayson, Greene, Greensville, Halifax, Hanover, Henrico, Henry, Highland, Isle of Wight, James City, King and Queen, King George, King William, Lancaster, Lee, Loudoun, Louisa, Lunenburg, Madison, Mathews, Mecklenburg, Middlesex, Montgomery, Nelson, New Kent, Northampton, Northumberland, Nottoway, Orange, Page, Patrick, Pittsylvania, Powhatan, Prince Edward, Prince George, Prince William, Pulaski, Rappahannock, Richmond, Roanoke, Rockbridge, Rockingham, Russell, Scott, Shenandoah, Smyth, Southampton, Spotsylvania, Stafford, Surry, Sussex, Tazewell, Warren, Washington, Westmoreland, Wise, Wythe, York.
Population 8,700,000
Race White 58%
Black 18%
Hispanic 11%
Asian 7%
Other 6%
Median Income $90,000
Median Age 39
Zip Codes
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Billboard Advertising FAQ — Virginia

How much does billboard advertising cost in Virginia?

Billboard advertising in Virginia starts at $900 per 4-week period. Static poster billboards (medium format) average $1,200 per 4-week period ($900–$1,500). Static bulletin billboards (large format, 14'×48') average $3,710 per 4 weeks ($2,760–$4,660). Digital bulletin billboards (LED, large format) average $4,335 per 4 weeks ($3,500–$5,170). Wallscape mural billboards average $17,500 per 4 weeks ($10,000–$25,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Northern Virginia and Richmond — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in Virginia?

Billboard advertising in Virginia has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $8 CPM ($6–$9). Digital bulletin billboards average $6 CPM ($5–$7). Wallscape mural billboards average $25 CPM ($14–$36), reflecting prime large-format placement on high-visibility building faces in Virginia’s urban markets, concentrated in downtown Norfolk along the Waterside Drive waterfront. Digital poster billboards average $6 CPM ($5–$6). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 4,650 billboard faces in Virginia.

How often will people see my billboard in Virginia?

A static bulletin in Virginia delivers an average of 499,822 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 773,621 impressions over the same period. A Wallscape mural billboard delivers an average of 699,370 impressions per 4-week period. Commuters on major corridors like US Route 13, US Route 1, and US Route 460 typically pass the same billboard multiple times per week. Across all 4,650 billboard faces in Virginia, the market delivers approximately 1,514,995,316 total impressions per 4-week period.

What are the best roads for billboard advertising in Virginia?

Major billboard corridors in Virginia include US Route 13 (Lankford Highway) (101 faces), Route 175 (Chincoteague Road) (60 faces), US Route 1 (22 faces), US Route 460 (21 faces), I-77 (Interstate 77) (10 faces), US Route 50 (Northwestern Pike) (6 faces), West Main Street (Tazewell) (6 faces), Dixon Street (Fredericksburg) (5 faces), US Route 58 (5 faces), and US Route 11 (Valley Pike) (5 faces). US Route 13 (Lankford Highway) is the Eastern Shore’s main north-south highway and the highest-face-count billboard corridor in Virginia, running from the Maryland line at New Church through Accomac, Onley, and Exmore to Cape Charles and the Chesapeake Bay Bridge-Tunnel, reaching Eastern Shore residents, farm and freight traffic, and travelers bound for Virginia Beach and Norfolk. Route 175 (Chincoteague Road) runs east from US Route 13 at T’s Corner past NASA’s Wallops Flight Facility to Chincoteague Island, reaching beach visitors bound for Chincoteague and Assateague along with Wallops Island workers. US Route 1 runs north-south from Alexandria and Fairfax County through Woodbridge, Dumfries, and Quantico to Stafford County and on toward Richmond, reaching Northern Virginia and Fredericksburg-area commuters along a continuous commercial corridor. US Route 460 runs from Grundy through Claypool Hill, Pounding Mill, and Bluefield in Tazewell County and east through Giles County toward Blacksburg and Roanoke, reaching Southwest Virginia residents and coalfields traffic. I-77 runs from the North Carolina line near Galax through Wytheville and its I-81 overlap toward Bland and the West Virginia line, reaching interstate travelers and freight traffic crossing Southwest Virginia.

How many billboards are in Virginia?

The Virginia billboard market contains 4,650 billboard faces tracked by Blue Line Media across 80+ counties statewide. Of these, 183 are digital (LED) and 4,467 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Tazewell County, home to Richlands and Bluefield, and the independent City of Richmond, home to the state capital.

What types of billboards are available in Virginia?

Virginia billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 4,650 faces in Virginia, 183 are digital (LED) and 4,467 are static (printed/mesh). 24% of inventory is in urban and urban business locations, 25% suburban, and 51% rural, offering flexible targeting across Virginia’s audience densities.

When is the best time to advertise on billboards in Virginia?

Billboard demand in Virginia peaks from late spring through Labor Day, when beach traffic to Virginia Beach and the Eastern Shore increases volume on US Route 13, Route 175, and I-64. The Chincoteague Pony Swim in late July draws large crowds to Accomack County each summer. Fall brings a second peak, with Shenandoah Valley and Blue Ridge foliage traffic in October, Virginia Tech and UVA football weekends, and the State Fair of Virginia in Doswell. The Shenandoah Apple Blossom Festival in Winchester draws visitors to Frederick County each spring. The November–December holiday retail season keeps demand high around major shopping destinations in Northern Virginia, Richmond, and Hampton Roads. January and February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for summer Eastern Shore corridors and Northern Virginia positions near Washington, D.C.

How does billboard advertising work in Virginia?

Getting started with billboard advertising in Virginia is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in Virginia?

Billboard sizes in Virginia follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

How far in advance do I need to book billboard advertising in Virginia?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in Virginia?

Yes. Blue Line Media can filter billboard inventory across Virginia by region and market. Virginia divides into four primary advertising regions: Northern Virginia (Arlington, Alexandria, and the Fairfax, Prince William, and Stafford County suburbs of Washington, D.C.), Central Virginia (Richmond, Chesterfield and Henrico counties, Petersburg, and Fredericksburg), Hampton Roads and the Eastern Shore (Norfolk, Virginia Beach, Chesapeake, Portsmouth, Newport News, and Accomack and Northampton counties), and Western and Southwest Virginia (Roanoke, Lynchburg, the Shenandoah Valley, and the Tazewell, Washington, and Wise County coalfields region). Key markets include Richmond, Virginia Beach, Norfolk, Chesapeake, Arlington, and Alexandria. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

What are the most popular billboard locations in Virginia?

Among the most-viewed billboard corridors in Virginia are US Route 13, the Eastern Shore highway from Maryland to Cape Charles (101 faces), Route 175, linking US Route 13 with Wallops Island and Chincoteague (60 faces), US Route 1, running through Fairfax, Prince William, and Stafford counties (22 faces), US Route 460, crossing Tazewell and Giles counties in Southwest Virginia (21 faces), and I-77, running through Wytheville toward North Carolina and West Virginia (10 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.

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