Billboard Advertising in Utah

Billboard advertising in Utah starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,250 per 4-week period ($1,000–$1,500). Static bulletin billboards (large format, 14'×48') average $5,500 per 4 weeks ($2,500–$8,500). Digital bulletin billboards (LED, large format) average $5,500 per 4 weeks ($2,500–$8,500). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Salt Lake City and Provo — may be priced above these ranges depending on availability.

Billboard advertising in Utah has CPMs starting at $2 per 4-week period. Static poster billboards (medium billboards) average $3 CPM ($2–$4) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $7 CPM ($3–$10). Digital bulletin billboards average $6 CPM ($3–$9). Digital poster billboards average $5 CPM ($4–$6). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 3,270 billboard faces in Utah.

A static bulletin in Utah delivers an average of 852,754 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 949,414 impressions over the same period. Commuters on major corridors like I-15, US 89, and I-80 typically pass the same billboard multiple times per week. Across all 3,270 billboard faces in Utah, the market delivers approximately 2,201,797,920 total impressions per 4-week period.

Major billboard corridors in Utah include I-15 (Interstate 15) (514 faces), US 89 (US Highway 89) (55 faces), I-80 (Interstate 80) (47 faces), US 91 (US Highway 91) (23 faces), I-70 (Interstate 70) (22 faces), US 6 (US Highway 6) (22 faces), SR 13 (State Route 13) (14 faces), SR 9 (State Route 9) (12 faces), SR 36 (State Route 36) (10 faces), and SR 12 (Scenic Byway 12) (8 faces). I-15 runs the length of Utah from the Idaho line through Brigham City, Ogden, Salt Lake City, Provo, Cedar City, and St. George to the Arizona line, and it is the state’s highest-face-count billboard corridor, reaching Wasatch Front commuters, Southern Utah travelers, and Salt Lake City-to-Las Vegas traffic. US 89 runs from Logan through Brigham City, Ogden, Salt Lake City, and Provo, then south through Sanpete County, Richfield, and Panguitch to Kanab, reaching Wasatch Front residents and visitors bound for Bryce Canyon and Southern Utah’s national parks. I-80 crosses northern Utah from the Nevada line at Wendover through Tooele County and Salt Lake City to Park City and the Wyoming line, reaching Salt Lake City commuters, airport traffic, and cross-country freight. US 91 runs from Brigham City through Sardine Canyon to Logan and the Cache Valley, reaching Cache Valley residents, Utah State University audiences, and Idaho-bound travelers. I-70 runs east from I-15 at Cove Fort through Richfield, Salina, and Green River toward the Colorado line, reaching central Utah communities and Denver-to-Southern California travelers.

The Utah billboard market contains 3,270 billboard faces tracked by Blue Line Media across 20+ counties statewide. Of these, 219 are digital (LED) and 3,051 are static (printed/mesh), spanning bulletin and poster formats. Coverage is heaviest in Salt Lake County, home to Salt Lake City, and Utah County, home to Provo.

Utah billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 3,270 faces in Utah, 219 are digital (LED) and 3,051 are static (printed/mesh). 58% of inventory is in urban and urban business locations, 14% suburban, and 28% rural, offering flexible targeting across Utah’s audience densities.

Billboard demand in Utah is strong year-round, with peaks driven by the winter ski season, summer national park travel, college football, and major Salt Lake City events. The ski season from December through March draws visitors through Salt Lake City to Park City and the Cottonwood Canyon resorts along I-80 and I-215. NBA and NHL games at the Delta Center keep winter traffic strong in downtown Salt Lake City. From May through September, visitors bound for Zion, Bryce Canyon, Arches, and Canyonlands fill I-15, I-70, SR 9, and SR 12. Pioneer Day on July 24 brings parades and celebrations statewide, and the Utah State Fair runs in Salt Lake City each September. BYU and University of Utah football draw large fall crowds to Provo and Salt Lake City. St. George sees strong demand from winter visitors and seasonal residents from October through April. The shoulder weeks of late April and early November, between ski season and peak park travel, are typically the slowest periods on the Wasatch Front — availability is often wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for Wasatch Front and national park gateway locations during ski season and summer travel.

Getting started with billboard advertising in Utah is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Utah follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across Utah by region and market. Utah divides into four primary advertising regions: the Wasatch Front (Salt Lake City, West Valley City, Ogden, Provo, and Orem), Northern Utah (Logan, Brigham City, and Tremonton), Southern Utah (St. George, Cedar City, and Beaver), and Central and Eastern Utah (Richfield, Price, Vernal, and Moab). Key markets include Salt Lake City, Provo, Orem, Ogden, St. George, and Logan. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in Utah are I-15, running from Ogden through Salt Lake City to St. George (514 faces), US 89, linking the Wasatch Front with Panguitch and Kanab (55 faces), I-80, crossing Tooele County into Salt Lake City (47 faces), US 91, connecting Brigham City and Logan (23 faces), and I-70, crossing central Utah through Richfield (22 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.