Billboard Advertising in Oregon

Billboard advertising in Oregon starts at $1,290 per 4-week period. Static poster billboards (medium format) average $1,595 per 4-week period ($1,290–$1,900). Static bulletin billboards (large format, 14'×48') average $4,188 per 4 weeks ($2,875–$5,500). Digital bulletin billboards (LED, large format) average $6,363 per 4 weeks ($4,975–$7,750). Wallscape mural billboards average $7,500 per 4 weeks ($5,000–$10,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Portland and Eugene — may be priced above these ranges depending on availability.

Billboard advertising in Oregon has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $9 CPM ($6–$12). Digital bulletin billboards average $15 CPM ($12–$18). Wallscape mural billboards average $14 CPM ($9–$18), reflecting high-visibility large-format placement on building faces in downtown Portland, the Pearl District, and the Central Eastside. Digital poster billboards average $10 CPM ($8–$11). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 2,202 billboard faces in Oregon.

A static bulletin in Oregon delivers an average of 450,395 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 419,587 impressions over the same period. A Wallscape mural billboard delivers an average of 545,914 impressions per 4-week period. Commuters on major corridors like I-5, I-205, and McLoughlin Boulevard typically pass the same billboard multiple times per week. Across all 2,202 billboard faces in Oregon, the market delivers approximately 823,698,408 total impressions per 4-week period.

Major billboard corridors in Oregon include I-5 (Interstate 5) (50 faces), NE Sandy Boulevard (Portland) (38 faces), SE Division Street (Portland) (37 faces), SE Stark Street (Portland) (37 faces), SE McLoughlin Boulevard (OR 99E) (36 faces), SE 82nd Avenue (Portland) (35 faces), SE Foster Road (Portland) (32 faces), SE Powell Boulevard (US 26) (26 faces), SE 122nd Avenue (Portland) (23 faces), and I-205 (Interstate 205) (18 faces). I-5 is Oregon’s main north-south interstate and the state’s highest-face-count billboard corridor, running from Portland through Salem, Albany, Eugene, Roseburg, Grants Pass, and Medford to the California line and linking every major Willamette Valley and Southern Oregon market. NE Sandy Boulevard runs diagonally across Northeast Portland from the Burnside Bridge area through the Hollywood District and Parkrose toward Gresham, reaching dense residential neighborhoods and commercial strips. SE Division Street runs east from inner Southeast Portland through the Richmond and Jade District neighborhoods to Gresham, reaching a busy dining and retail corridor and East Portland commuters. SE Stark Street runs from the Buckman neighborhood through Montavilla and Gateway to Gresham, reaching inner Southeast and East Portland residents and cross-town traffic. SE McLoughlin Boulevard (OR 99E) runs south from Southeast Portland through Milwaukie, Oak Grove, and Gladstone to Oregon City, reaching Clackamas County commuters on one of the metro’s main north-south highways.

The Oregon billboard market contains 2,202 billboard faces tracked by Blue Line Media across 20+ counties statewide. Of these, 119 are digital (LED) and 2,083 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Multnomah County, home to Portland, and Lane County, home to Eugene.

Oregon billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 2,202 faces in Oregon, 119 are digital (LED) and 2,083 are static (printed/mesh). 69% of inventory is in urban and urban business locations, 14% suburban, and 17% rural, offering flexible targeting across Oregon’s audience densities.

Billboard demand in Oregon is strong year-round, with peaks driven by summer tourism, outdoor recreation, the State Fair, and college sports. The summer peak runs from June through September, when dry weather draws visitors to the Oregon Coast, Crater Lake, Mount Hood, and the Columbia River Gorge. The Portland Rose Festival fills Portland in late May and June, and the Oregon State Fair brings statewide crowds to Salem from late August through Labor Day. September adds the Pendleton Round-Up in Eastern Oregon, while the Oregon Shakespeare Festival draws visitors to Ashland from spring through fall. University of Oregon football in Eugene and Oregon State University football in Corvallis keep fall traffic strong from September through November. The November–December holiday retail season adds further demand statewide, and winter ski traffic supports Mount Hood and Central Oregon around Bend. January through March is the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for summer and State Fair locations.

Getting started with billboard advertising in Oregon is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Oregon follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across Oregon by region and market. Oregon divides into four primary advertising regions: the Portland Metro (Portland, Gresham, Beaverton, and Hillsboro), the Willamette Valley (Salem, Eugene, Corvallis, and Albany), Southern Oregon (Medford, Grants Pass, Roseburg, and Klamath Falls), and Central and Eastern Oregon (Bend, Pendleton, Hermiston, and Ontario). Key markets include Portland, Eugene, Salem, Medford, Bend, and Corvallis. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in Oregon are I-5, connecting Portland, Salem, Eugene, and Medford (50 faces), NE Sandy Boulevard, crossing Northeast Portland toward Gresham (38 faces), SE Division Street, running from inner Southeast Portland to Gresham (37 faces), SE Stark Street, linking Buckman, Montavilla, and Gateway (37 faces), and SE McLoughlin Boulevard, serving Milwaukie, Gladstone, and Oregon City (36 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.