Billboard Advertising in Oklahoma

Billboard advertising in Oklahoma starts at $875 per 4-week period. Static poster billboards (medium format) average $1,238 per 4-week period ($875–$1,600). Static bulletin billboards (large format, 14'×48') average $3,600 per 4 weeks ($2,325–$4,875). Digital bulletin billboards (LED, large format) average $3,938 per 4 weeks ($2,625–$5,250). Wallscape mural billboards average $7,500 per 4 weeks ($5,000–$10,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Oklahoma City and Tulsa — may be priced above these ranges depending on availability.

Billboard advertising in Oklahoma has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $10 CPM ($6–$13). Digital bulletin billboards average $9 CPM ($6–$12). Wallscape mural billboards average $18 CPM ($12–$23), reflecting high-visibility large-format placement on building faces in downtown Oklahoma City, Midtown Oklahoma City, and downtown Tulsa. Digital poster billboards average $6 CPM ($5–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 8,221 billboard faces in Oklahoma.

A static bulletin in Oklahoma delivers an average of 388,471 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 455,823 impressions over the same period. A Wallscape mural billboard delivers an average of 432,702 impressions per 4-week period. Commuters on major corridors like I-40, I-35, and I-44 typically pass the same billboard multiple times per week. Across all 8,221 billboard faces in Oklahoma, the market delivers approximately 2,648,276,724 total impressions per 4-week period.

Major billboard corridors in Oklahoma include US Highway 75 (US-75) (79 faces), Creek Turnpike (SH-364) (50 faces), US Highway 81 (US-81) (45 faces), US Highway 60 (US-60) (42 faces), I-40 (Interstate 40) (40 faces), US Highway 69 (US-69) (33 faces), US 412/US 60 (Owen K. Garriott Road, Enid) (27 faces), US Highway 62 (US-62) (27 faces), Frank Phillips Boulevard (Bartlesville) (25 faces), and I-35 (Interstate 35) (25 faces). US-75 runs north-south from the Kansas line through Dewey and Bartlesville to Tulsa, then south through Okmulgee, Henryetta, and Atoka to Durant, reaching Washington County commuters and Green Country traffic on one of eastern Oklahoma’s main highways. The Creek Turnpike (SH-364) loops across the south side of the Tulsa metro from the Turner Turnpike near Sapulpa through Jenks, south Tulsa, and Broken Arrow, reaching fast-growing suburban households and daily commuters. US-81 follows the historic Chisholm Trail route from the Kansas line through Enid, Kingfisher, El Reno, Chickasha, and Duncan to the Texas border, reaching agricultural, energy-sector, and small-city audiences across central Oklahoma. US-60 crosses northern Oklahoma through Enid, Ponca City, Pawhuska, Bartlesville, and Vinita, reaching north-central and northeastern communities and cross-state travelers. I-40 is Oklahoma’s main east-west interstate, running from the Texas line through Elk City, Clinton, Weatherford, Oklahoma City, Shawnee, and Henryetta to Sallisaw at the Arkansas border, reaching cross-country freight and travel traffic as well as Oklahoma City metro commuters.

The Oklahoma billboard market contains 8,221 billboard faces tracked by Blue Line Media across 70+ counties statewide. Of these, 297 are digital (LED) and 7,924 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Oklahoma County, home to Oklahoma City, and Tulsa County, home to Tulsa.

Oklahoma billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 8,221 faces in Oklahoma, 297 are digital (LED) and 7,924 are static (printed/mesh). 24% of inventory is in urban and urban business locations, 26% suburban, and 51% rural, offering flexible targeting across Oklahoma’s audience densities.

Billboard demand in Oklahoma is strong year-round, with peaks driven by college football, the state fairs, summer lake travel, and the holiday retail season. The Festival of the Arts in Oklahoma City and Mayfest in Tulsa draw spring crowds downtown in April and May. The summer peak runs from June through August, when travelers head to Grand Lake, Lake Texoma, Lake Eufaula, and Beavers Bend near Broken Bow. The State Fair of Oklahoma brings statewide crowds to Oklahoma City in September, followed by the Tulsa State Fair from late September into October. University of Oklahoma football in Norman and Oklahoma State University football in Stillwater keep fall traffic strong from September through November. The November–December holiday retail season adds further demand statewide, especially in the Oklahoma City and Tulsa metros. January through March is the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for State Fair and football-season locations.

Getting started with billboard advertising in Oklahoma is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Oklahoma follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across Oklahoma by region and market. Oklahoma divides into four primary advertising regions: the Oklahoma City Metro (Oklahoma City, Edmond, Norman, and Moore), Green Country in Northeast Oklahoma (Tulsa, Broken Arrow, Bartlesville, and Muskogee), Western and Northern Oklahoma (Lawton, Enid, Stillwater, and Elk City), and Southern and Southeastern Oklahoma (Ardmore, Durant, McAlester, and Ada). Key markets include Oklahoma City, Tulsa, Norman, Edmond, Lawton, and Broken Arrow. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in Oklahoma are US-75, connecting Bartlesville, Tulsa, Okmulgee, and Durant (79 faces), the Creek Turnpike, looping through Jenks and Broken Arrow (50 faces), US-81, linking Enid, El Reno, Chickasha, and Duncan (45 faces), US-60, crossing Ponca City, Bartlesville, and Vinita (42 faces), and I-40, spanning Elk City, Oklahoma City, and Sallisaw (40 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.