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Billboard Advertising in Minnesota

Map of Minnesota Billboards

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Minnesota Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Wallscape (Side of Building) Static $12,000–$20,000 424,141 $28–$47
Bulletin (Large Billboard) Static $2,670–$6,500 380,170 $7–$17
Digital Bulletin (Large Digital Billboard) Digital $3,170–$6,000 485,879 $7–$12
Poster (Medium Billboard) Static $1,170–$2,335 156,477 $7–$15
Digital Poster (Medium Digital Billboard) Digital $1,500–$2,250 155,555 $10–$14

The Minnesota billboard market covers 5,993 billboard faces statewide, spanning Hennepin, Ramsey, Stearns, St. Louis, and Olmsted counties and highway corridors across the state.

Billboard advertising in Minnesota starts at $1,170 per 4-week period. Static poster billboards in Minnesota average $1,753 per 4-week period ($1,170–$2,335). Static bulletin billboards average $4,585 ($2,670–$6,500), digital bulletin billboards average $4,585 ($3,170–$6,000), and Wallscape mural billboards average $16,000 ($12,000–$20,000) per 4-week period.

Billboard advertising in Minnesota has CPMs starting at $7 per 4-week period. Static poster billboard CPMs in Minnesota average $11 ($7–$15) per 4-week period. Static bulletin billboard CPMs average $12 ($7–$17), digital bulletin billboard CPMs average $10 ($7–$12), and Wallscape mural billboard CPMs average $38 ($28–$47).

Major billboard corridors in Minnesota include US 14 (89 faces), I-94 (87 faces), I-35W (72 faces), and I-35E (42 faces). Coverage extends across the state from Minneapolis and Saint Paul in the Twin Cities metro to St. Cloud in central Minnesota, Duluth on Lake Superior, Rochester and Mankato in southern Minnesota, and Moorhead on the North Dakota line.

Minnesota Billboard Market Snapshot

The Minnesota billboard market tracked by Blue Line Media includes 5,993 billboard faces, comprising 299 digital (LED) and 5,694 static (printed/mesh) displays. Billboard coverage spans 80+ counties, with the heaviest concentration in Hennepin County, Ramsey County, Stearns County, St. Louis County and Olmsted County. The market delivers approximately 385,723,544 weekly impressions (age 18+), equivalent to approximately 1,542,894,176 impressions over a standard 4-week campaign period.

Inventory by Location Type — Minnesota

Urban — 25%
Suburban — 24%
Rural — 51%

Top Counties by Board Count — Minnesota

CountyBillboard Faces
Hennepin County 574
Ramsey County 466
Stearns County 319
St. Louis County 301
Olmsted County 299
Anoka County 179
Winona County 138
Blue Earth County 135
Clay 107
Mower County 106

Major Billboard Corridors — Minnesota

Road / CorridorBillboard Faces
US 14 (US Highway 14) 89
I-94 (Interstate 94) 87
I-35W (Interstate 35W) 72
I-35E (Interstate 35E) 42
I-35 (Interstate 35) 38
I-694 (Interstate 694) 38
MN 22 (Minnesota Highway 22) 36
I-494 (Interstate 494) 30
US 10 (US Highway 10) 28
MN 55 (Minnesota Highway 55) 26

Sample Billboard Inventory — Minnesota

Location / Road Format Direction 4-Week Imps (Age 18+)
I-94 Static Bulletin NE 4,268,600
I-94 S/O E 6th St Static Bulletin W 4,077,592
I-94 E/O Snelling Avenue S/L Static Bulletin W 3,231,620
I-94 N/O 6th Street S/L Static Bulletin NE 3,229,596
I-494 E/O Cedar Avenue N/L Static Bulletin W 3,175,516
Lafayette Rd Static Bulletin SE 3,114,648
I-35W Static Bulletin S 2,990,496
I-494 Static Bulletin E 2,683,776

Minnesota Billboard Advertising Market Data

No. of Billboards 5,993
Roads
US 14 (US Highway 14) (89 faces) — reaching the state’s highest concentration of billboard faces along the east-west US highway across southern Minnesota, running from North Mankato and Mankato through Eagle Lake, Janesville, and Waseca to Owatonna, Kasson, Byron, and Rochester, then east toward St. Charles and Winona. I-94 (Interstate 94) (87 faces) — reaching Twin Cities commuters and statewide through traffic along the primary east-west interstate running from Rogers and Maple Grove through north Minneapolis and the Midway area of Saint Paul to Maplewood, Oakdale, Woodbury, and the Wisconsin line. I-35W (Interstate 35W) (72 faces) — reaching south metro and north metro commuters along the interstate running from Burnsville and Bloomington through Richfield and downtown Minneapolis to Roseville, New Brighton, Blaine, and Lino Lakes. I-35E (Interstate 35E) (42 faces) — reaching east metro commuters along the interstate running from Eagan and Mendota Heights through downtown Saint Paul to Little Canada, Vadnais Heights, White Bear Lake, and Lino Lakes. I-35 (Interstate 35) (38 faces) — reaching interstate travelers and exurban commuters along the main north-south interstate running from Owatonna and Lakeville in southern Minnesota to Forest Lake and the northern Twin Cities suburbs, continuing north toward Duluth. I-694 (Interstate 694) (38 faces) — reaching north metro commuters along the northern Twin Cities beltway running from Fridley and Columbia Heights through New Brighton, Arden Hills, Shoreview, and White Bear Lake to Maplewood and Oakdale. MN 22 (Minnesota Highway 22) (36 faces) — reaching south-central Minnesota commuters along the state highway running from Mankato through Kasota to St. Peter, continuing north toward Gaylord, Glencoe, and Hutchinson. I-494 (Interstate 494) (30 faces) — reaching south and west metro commuters along the southern and western Twin Cities beltway running from Woodbury and South St. Paul through Eagan, Bloomington, Richfield, and Edina to Plymouth and Maple Grove. US 10 (US Highway 10) (28 faces) — reaching north metro commuters along the US highway running from Arden Hills and Mounds View through Blaine, Coon Rapids, Anoka, and Ramsey to Elk River, with additional faces near Frazee and Detroit Lakes in western Minnesota. MN 55 (Minnesota Highway 55) (26 faces) — reaching west metro commuters along the state highway running from Plymouth and Medina through Loretto and Rockford to Buffalo in Wright County, with additional faces in Inver Grove Heights. Additional statewide coverage on MN 60 near Lake Crystal, MN 7 through St. Louis Park and Excelsior, University Avenue in Saint Paul and Minneapolis, US 71 near Park Rapids, and I-90 through Austin and Albert Lea.

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Major Cities & Neighborhoods Minneapolis: Downtown Minneapolis, Uptown, Northeast Minneapolis, South Minneapolis (Lyn-Lake, Powderhorn, Kingfield, Whittier), Southwest Minneapolis (Lyndale, East Harriet), North Minneapolis, Midtown Phillips, Cedar-Riverside, Elliot Park, The North Loop, Calhoun-Isles, Seward, Longfellow.

Saint Paul: Downtown Saint Paul, Summit Hill, Macalester-Groveland, Highland Park, West Seventh, Frogtown, Cathedral Hill, Payne-Phalen, Como, Merriam Park, Dayton's Bluff, St. Anthony Park, Midway, Summit-University.

Rochester: Downtown Rochester, Kutzky Park, Elton Hills, Northgate, Southgate, Schaeffer’s Bluff, Pinewood, West 7th, Cascade Lake.

Duluth: Downtown Duluth, Canal Park, Lincoln Park, East Hillside, West Duluth, Spirit Valley, Lakeside, Piedmont Heights, Kenwood, Congdon Park, Park Point.

Bloomington: Downtown Bloomington, West Bloomington, East Bloomington, Old Shakopee Road, Normandale Lake, Mall of America area, East Bush Lake Road, Penn Lake, South Loop.

Eagan: Downtown Eagan, North Eagan, South Eagan, Diffley Road, Cedar Grove, Lone Oak, Rahn.
Counties Aitkin, Anoka, Becker, Beltrami, Benton, Big Stone, Blue Earth, Brown, Carlton, Carver, Cass, Chippewa, Chisago, Clay, Clearwater, Cook, Cottonwood, Crow Wing, Dakota, Dodge, Douglas, Faribault, Fillmore, Freeborn, Goodhue, Grant, Hennepin, Houston, Hubbard, Isanti, Itasca, Jackson, Kanabec, Kandiyohi, Kittson, Koochiching, Lac qui Parle, Lake, Lake of the Woods, Le Sueur, Lincoln, Lyon, Mahnomen, Marshall, Martin, McLeod, Meeker, Mille Lacs, Morrison, Mower, Murray, Nicollet, Nobles, Norman, Olmsted, Otter Tail, Pennington, Pine, Pipestone, Polk, Pope, Ramsey, Red Lake, Redwood, Renville, Rice, Rock, Roseau, St. Louis, Scott, Sherburne, Sibley, Stearns, Steele, Stevens, Swift, Todd, Traverse, Wabasha, Wadena, Waseca, Washington, Watonwan, Wilkin, Winona, Wright, Yellow Medicine.
Population 5,700,000
Race White 76%
Black 7%
Hispanic 6%
Other 6%
Asian 5%
Median Income $87,000
Median Age 39
Zip Codes
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Billboard Advertising FAQ — Minnesota

How much does billboard advertising cost in Minnesota?

Billboard advertising in Minnesota starts at $1,170 per 4-week period. Static poster billboards (medium format) average $1,753 per 4-week period ($1,170–$2,335). Static bulletin billboards (large format, 14'×48') average $4,585 per 4 weeks ($2,670–$6,500). Digital bulletin billboards (LED, large format) average $4,585 per 4 weeks ($3,170–$6,000). Wallscape mural billboards average $16,000 per 4 weeks ($12,000–$20,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Minneapolis and Saint Paul — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in Minnesota?

Billboard advertising in Minnesota has CPMs starting at $7 per 4-week period. Static poster billboards (medium billboards) average $11 CPM ($7–$15) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $12 CPM ($7–$17). Digital bulletin billboards average $10 CPM ($7–$12). Wallscape mural billboards average $38 CPM ($28–$47), reflecting prime large-format placement on high-visibility building faces in Minnesota’s urban markets, concentrated in downtown Minneapolis along Hennepin Avenue and 6th and 7th Streets, with an additional location in South Minneapolis. Digital poster billboards average $12 CPM ($10–$14). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 5,993 billboard faces in Minnesota.

How often will people see my billboard in Minnesota?

A static bulletin in Minnesota delivers an average of 380,170 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 485,879 impressions over the same period. A Wallscape mural billboard delivers an average of 424,141 impressions per 4-week period. Commuters on major corridors like I-94, I-35W, and I-494 typically pass the same billboard multiple times per week. Across all 5,993 billboard faces in Minnesota, the market delivers approximately 1,542,894,176 total impressions per 4-week period.

What are the best roads for billboard advertising in Minnesota?

Major billboard corridors in Minnesota include US 14 (US Highway 14) (89 faces), I-94 (Interstate 94) (87 faces), I-35W (Interstate 35W) (72 faces), I-35E (Interstate 35E) (42 faces), I-35 (Interstate 35) (38 faces), I-694 (Interstate 694) (38 faces), MN 22 (Minnesota Highway 22) (36 faces), I-494 (Interstate 494) (30 faces), US 10 (US Highway 10) (28 faces), and MN 55 (Minnesota Highway 55) (26 faces). US 14 runs east-west across southern Minnesota from North Mankato and Mankato through Eagle Lake, Janesville, Waseca, and Owatonna to Kasson, Byron, and Rochester — the highest-face-count billboard corridor in Minnesota. I-94 runs from Rogers and Maple Grove through north Minneapolis and Saint Paul to Woodbury and the Wisconsin line, reaching Twin Cities commuters and statewide through traffic. I-35W runs from Burnsville and Bloomington through downtown Minneapolis and Roseville to Blaine and Lino Lakes, reaching south metro and north metro commuters. I-35E runs from Eagan and Mendota Heights through Saint Paul to Vadnais Heights, White Bear Lake, and Lino Lakes, reaching east metro commuters. I-35 runs from Owatonna and Lakeville in southern Minnesota to Forest Lake and the northern Twin Cities suburbs, continuing toward Duluth, reaching interstate travelers and exurban commuters.

How many billboards are in Minnesota?

The Minnesota billboard market contains 5,993 billboard faces tracked by Blue Line Media across 80+ counties statewide. Of these, 299 are digital (LED) and 5,694 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Hennepin County, home to Minneapolis, and Ramsey County, home to Saint Paul.

What types of billboards are available in Minnesota?

Minnesota billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 5,993 faces in Minnesota, 299 are digital (LED) and 5,694 are static (printed/mesh). 25% of inventory is in urban and urban business locations, 24% suburban, and 51% rural, offering flexible targeting across Minnesota’s audience densities.

When is the best time to advertise on billboards in Minnesota?

Billboard demand in Minnesota peaks from May through October, driven by summer lake travel, festival season, and fall football. Up North lake country around Brainerd, Detroit Lakes, and the North Shore draws heavy weekend traffic from Memorial Day through Labor Day. The Minnesota State Fair runs for 12 days in Falcon Heights, ending on Labor Day. Twins baseball fills downtown Minneapolis through the summer, and Vikings and Gophers football draw large crowds in the fall. The November–December holiday retail season adds further demand statewide, including around the Mall of America in Bloomington. January and February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for downtown Minneapolis Wallscape locations.

How does billboard advertising work in Minnesota?

Getting started with billboard advertising in Minnesota is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in Minnesota?

Billboard sizes in Minnesota follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

How far in advance do I need to book billboard advertising in Minnesota?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in Minnesota?

Yes. Blue Line Media can filter billboard inventory across Minnesota by region and market. Minnesota divides into four primary advertising regions: the Twin Cities metro (Minneapolis, Saint Paul, Bloomington, Eagan, and Blaine), Southern Minnesota (Rochester, Mankato, Owatonna, Winona, and Austin), Central Minnesota (St. Cloud, Brainerd, Willmar, and Alexandria), and Northern and Western Minnesota (Duluth, Moorhead, Bemidji, and Detroit Lakes). Key markets include Minneapolis, Saint Paul, Rochester, Duluth, St. Cloud, and Mankato. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

What are the most popular billboard locations in Minnesota?

Among the most-viewed billboard corridors in Minnesota are US 14, linking Mankato, Waseca, Owatonna, and Rochester (89 faces), I-94, running from Maple Grove through Minneapolis to Saint Paul (87 faces), I-35W, connecting Burnsville, downtown Minneapolis, and Blaine (72 faces), I-35E, linking Eagan, Saint Paul, and White Bear Lake (42 faces), and I-35, running from Owatonna and Lakeville to Forest Lake (38 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.

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