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Billboard Advertising in California

Map of California Billboards

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California Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Wallscape (Side of Building) Static Digital $15,000–$100,000 1,289,054 $12–$78
Bulletin (Large Billboard) Static Digital $4,360–$8,495 996,593 $4–$9
Digital Bulletin (Large Digital Billboard) Digital $4,695–$9,600 1,330,001 $4–$7
Poster (Medium Billboard) Static $1,500–$2,500 398,009 $4–$6
Digital Poster (Medium Digital Billboard) Digital $1,700–$2,500 431,324 $4–$6

The California billboard market covers 24,804 billboard faces statewide, spanning Los Angeles, San Diego, the Bay Area, Sacramento, Riverside, San Bernardino, Fresno, and highway corridors across the state.

Billboard advertising in California starts at $1,500 per 4-week period. Static poster billboards in California average $2,000 per 4-week period ($1,500–$2,500). Static bulletin billboards average $6,428 ($4,360–$8,495), digital bulletin billboards average $7,148 ($4,695–$9,600), and Wallscape mural billboards average $57,500 ($15,000–$100,000) per 4-week period.

Billboard advertising in California has CPMs starting at $4 per 4-week period. Static poster billboard CPMs in California average $5 ($4–$6) per 4-week period. Static bulletin billboard CPMs average $7 ($4–$9), digital bulletin billboard CPMs average $6 ($4–$7), and Wallscape mural billboard CPMs average $45 ($12–$78).

Major billboard corridors in California include Sunset Boulevard (107 faces), Western Avenue (83 faces), Broadway (82 faces), and Washington Boulevard (72 faces), with Wallscape mural billboards, static bulletins, digital bulletins, static posters, and digital posters available statewide. California’s billboard market spans the full length of the state from San Diego and the Mexican border through Los Angeles, the Central Valley, the San Francisco Bay Area, Sacramento, and the North Coast to the Oregon border.

California Billboard Market Snapshot

The California billboard market tracked by Blue Line Media includes 24,804 billboard faces, comprising 985 digital (LED) and 23,819 static (printed/mesh) displays. Billboard coverage spans 50+ counties, with the heaviest concentration in Los Angeles County, Riverside County, San Diego County, San Bernardino County and San Joaquin County. The market delivers approximately 3,931,623,140 weekly impressions (age 18+), equivalent to approximately 15,726,492,560 impressions over a standard 4-week campaign period.

Inventory by Location Type — California

Urban — 78%
Suburban — 10%
Rural — 12%

Top Counties by Board Count — California

CountyBillboard Faces
Los Angeles County 12,357
Riverside County 1,366
San Diego County 1,172
San Bernardino County 948
San Joaquin County 811
Alameda County 805
Kern County 716
Sacramento County 682
Fresno County 667
Orange County 624

Major Billboard Corridors — California

Road / CorridorBillboard Faces
Sunset Boulevard 107
Western Avenue 83
Broadway 82
Washington Boulevard 72
Valley Boulevard 64
Ventura Boulevard 64
Mission Street 58
Foothill Boulevard 55
Pacific Coast Highway (PCH / CA-1) 53
La Cienega Boulevard 53

Sample Billboard Inventory — California

Location / Road Format Direction 4-Week Imps (Age 18+)
700 N Fairfax Ave, Los Angeles, CA 90046 Static Bulletin SE 39,315,976
SANTA MONICA FREEWAY Wallscape NE 30,346,196
Overland Ave Wallscape NW 20,353,604
I-15 WL 1.2 MI N/O WINCHESTER Digital Bulletin SE 16,874,776
1501 Main St, Venice, CA 90291 Static Bulletin W 11,999,316
6650 Sunset Blvd, Los Angeles, CA 90028 Static Bulletin N 11,299,316
Vine St Wallscape N 10,886,420
Sunset Blvd Wallscape SE 10,682,440

California Billboard Advertising Market Data

No. of Billboards 24,804
Roads
Sunset Boulevard (107 faces) — reaching the highest concentration of billboard faces in California along the iconic Los Angeles corridor connecting Downtown LA through Hollywood, West Hollywood, Beverly Hills, Bel Air, and Pacific Palisades to the Pacific Coast Highway — the most billboard-dense surface artery in the state. Western Avenue (83 faces) — reaching dense urban Los Angeles audiences along the north-south arterial running from Los Feliz through Hollywood, Koreatown, and South Los Angeles to Gardena, Torrance, and San Pedro. Broadway (82 faces) — reaching Downtown Los Angeles workers, shoppers, and visitors along the historic north-south corridor running from Chinatown through the Broadway Theater District and into South Los Angeles. Washington Boulevard (72 faces) — reaching Westside and central Los Angeles commuters along the east-west arterial connecting Venice and Marina del Rey through Culver City, Mid-City, and the southern edge of Downtown LA toward Commerce, Montebello, and Whittier. Valley Boulevard (64 faces) — reaching San Gabriel Valley commuters and shoppers along the east-west arterial running from El Sereno and Alhambra through San Gabriel, Rosemead, El Monte, and the City of Industry toward Pomona. Ventura Boulevard (64 faces) — reaching San Fernando Valley commuters and suburban Los Angeles audiences along the primary east-west surface artery running through Studio City, Sherman Oaks, Encino, Tarzana, and Woodland Hills. Mission Street (58 faces) — reaching San Francisco Bay Area audiences along the major commercial corridor serving the Mission District, Daly City, and South San Francisco. Foothill Boulevard (55 faces) — reaching foothill-community commuters along the east-west corridor running from La Cañada Flintridge and Pasadena through Arcadia, Monrovia, Azusa, Glendora, Claremont, and Rancho Cucamonga to San Bernardino, much of it along historic Route 66. Pacific Coast Highway (PCH / CA-1) (53 faces) — reaching coastal commuters and leisure travelers along the scenic north-south coastal route from Dana Point through Los Angeles, Malibu, Santa Barbara, and the Central Coast to San Francisco and the North Coast. La Cienega Boulevard (53 faces) — reaching Los Angeles metro audiences along the major north-south surface corridor connecting Inglewood and LAX through Culver City, West Hollywood, Beverly Hills, and West Los Angeles. Additional statewide coverage on Interstate 5 connecting San Diego through Los Angeles, the Central Valley, Sacramento, and the Oregon border, Interstate 10 across Southern California from Santa Monica through downtown Los Angeles, San Bernardino, and the Inland Empire to the Arizona border, US Highway 101 from Los Angeles through the Bay Area to Humboldt County, Interstate 80 from San Francisco through Sacramento and the Sierra Nevada to Nevada, and CA-99 through the agricultural Central Valley from Bakersfield through Fresno, Modesto, Stockton, and Sacramento.

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Major Cities & Neighborhoods Los Angeles: Downtown LA, Hollywood, West Hollywood, Beverly Hills, Santa Monica, Venice, Koreatown, Echo Park, Silver Lake, Highland Park, Pasadena, Glendale, Burbank, Culver City, Inglewood, Westwood, Brentwood, Palms, San Fernando Valley, Sherman Oaks, Studio City, Van Nuys, Northridge, Woodland Hills, Long Beach, Compton, Carson, Hawthorne, Torrance, Redondo Beach, Malibu.

San Francisco: Financial District, North Beach, Chinatown, Tenderloin, Mission District, SoMa (South of Market), Nob Hill, Russian Hill, Pacific Heights, The Castro, Haight-Ashbury, Sunset District, Richmond District, Bayview-Hunters Point, Potrero Hill, Bernal Heights, Noe Valley, Presidio, Marina District, Telegraph Hill.

San Diego: Downtown, Gaslamp Quarter, Little Italy, La Jolla, Pacific Beach, Mission Beach, Ocean Beach, Point Loma, Hillcrest, North Park, South Park, Chula Vista, Del Mar, Coronado, El Cajon, Encinitas, Escondido, Carlsbad, Rancho Bernardo, Scripps Ranch, Clairemont.

Sacramento: Downtown, Midtown, East Sacramento, Land Park, Curtis Park, Oak Park, Natomas, Arden-Arcade, Pocket-Greenhaven, Elk Grove, South Sacramento, Rancho Cordova, Folsom, Roseville, Rocklin.

San Jose and Bay Area: Downtown San Jose, Willow Glen, Almaden Valley, Evergreen, Santana Row, Santa Clara, Sunnyvale, Cupertino, Mountain View, Palo Alto, Menlo Park, Redwood City, Fremont, Oakland, Berkeley, Emeryville, Walnut Creek, Concord, San Mateo, South San Francisco.
Counties Alameda, Alpine, Amador, Butte, Calaveras, Colusa, Contra Costa, Del Norte, El Dorado, Fresno, Glenn, Humboldt, Imperial, Inyo, Kern, Kings, Lake, Lassen, Los Angeles, Madera, Marin, Mariposa, Mendocino, Merced, Modoc, Mono, Monterey, Napa, Nevada, Orange, Placer, Plumas, Riverside, Sacramento, San Benito, San Bernardino, San Diego, San Francisco, San Joaquin, San Luis Obispo, San Mateo, Santa Barbara, Santa Clara, Santa Cruz, Shasta, Sierra, Siskiyou, Solano, Sonoma, Stanislaus, Sutter, Tehama, Trinity, Tulare, Tuolumne, Ventura, Yolo, Yuba.
Population 39,400,000
Race Hispanic 40%
White 35%
Asian 15%
Black 5%
Other 5%
Median Income $96,000
Median Age 38
Zip Codes
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Billboard Advertising FAQ — California

How much does billboard advertising cost in California?

Billboard advertising in California starts at $1,500 per 4-week period. Static poster billboards (medium format) average $2,000 per 4-week period ($1,500–$2,500). Static bulletin billboards (large format, 14'×48') average $6,428 per 4 weeks ($4,360–$8,495). Digital bulletin billboards (LED, large format) average $7,148 per 4 weeks ($4,695–$9,600). Wallscape mural billboards (large-format graphics on building and parking structure exteriors) average $57,500 per 4 weeks ($15,000–$100,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility Sunset Boulevard and Ventura Boulevard positions, Wallscape locations in Los Angeles’s Hollywood, West Hollywood, and Arts District, and downtown San Francisco and San Diego corridor positions — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in California?

Billboard advertising in California has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $7 CPM ($4–$9). Digital bulletin billboards average $6 CPM ($4–$7). Wallscape mural billboards average $45 CPM ($12–$78), reflecting prime large-format placement on high-visibility building faces in California’s urban markets including Los Angeles, San Francisco, and San Diego. Digital poster billboards average $5 CPM ($4–$6). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 24,804 billboard faces in the California billboard market.

How often will people see my billboard in California?

A static bulletin in California delivers an average of 996,593 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 1,330,001 impressions over the same period. A Wallscape mural billboard delivers an average of 1,289,054 impressions per 4-week period. Residents across Los Angeles, San Diego, the Bay Area, Sacramento, and the Inland Empire rely heavily on driving, making billboard exposure consistently high-frequency in all major markets. Commuters on major corridors like Sunset Boulevard, Pacific Coast Highway, and Ventura Boulevard typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 24,804 billboard faces in the California billboard market, the market delivers approximately 15,726,492,560 total impressions per 4-week period.

What are the best roads for billboard advertising in California?

Major billboard corridors in California include Sunset Boulevard (107 faces), Western Avenue (83 faces), Broadway (82 faces), Washington Boulevard (72 faces), Valley Boulevard (64 faces), Ventura Boulevard (64 faces), Mission Street (58 faces), Foothill Boulevard (55 faces), Pacific Coast Highway (PCH / CA-1) (53 faces), and La Cienega Boulevard (53 faces). Sunset Boulevard is California’s single highest-face-count billboard corridor, running from Downtown Los Angeles through Hollywood, West Hollywood, Beverly Hills, Bel Air, and Pacific Palisades to the Pacific Coast Highway, essential for campaigns targeting entertainment, lifestyle, fashion, and luxury audiences in the heart of the Los Angeles media market. Western Avenue runs north-south from Los Feliz through Hollywood, Koreatown, and South Los Angeles to Gardena, Torrance, and San Pedro, reaching a dense and diverse urban audience across central and southern Los Angeles County. Broadway runs through the historic core of Downtown Los Angeles from Chinatown through the Broadway Theater District and into South Los Angeles, reaching downtown office workers, shoppers, and visitors alongside dense residential neighborhoods. Washington Boulevard runs east-west from Venice and Marina del Rey through Culver City, Mid-City, and the southern edge of Downtown LA toward Commerce, Montebello, and Whittier, connecting Westside media and tech employers with central and eastside commuter traffic. Valley Boulevard runs east-west through the San Gabriel Valley from El Sereno and Alhambra through San Gabriel, Rosemead, El Monte, and the City of Industry, reaching suburban commuters and a strong retail and restaurant audience east of Downtown Los Angeles.

How many billboards are in California?

The California billboard market contains 24,804 billboard faces tracked by Blue Line Media across 50+ counties statewide. Of these, 985 are digital (LED) and 23,819 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Los Angeles County, home to the Los Angeles metro and the largest urban billboard market in the state, and Riverside County, home to Riverside and the Inland Empire.

What types of billboards are available in California?

California billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 24,804 faces in the California billboard market, 985 are digital (LED) and 23,819 are static (printed/mesh). 78% of inventory is in urban and urban business locations, 10% suburban, and 12% rural, offering flexible targeting across California audience densities.

When is the best time to advertise on billboards in California?

Billboard demand in California is strong year-round, driven by the state’s permanent population, consistent vehicle traffic, and mild climate. Two seasonal peaks are notable. January through April is the primary peak season — coinciding with the Grammy Awards and Oscars (February–March) which drive intense Wallscape and premium Los Angeles billboard demand, the Coachella Valley Music and Arts Festival (April) which activates Inland Empire and desert corridor inventory, and Spring travel driving coastal and highway billboard traffic statewide. September through November is the autumn peak — driven by fall entertainment releases, the start of the NFL season with the Los Angeles Rams and Chargers, back-to-school and retail advertising in major markets, and year-round tourism in San Diego and the Bay Area. Summer (June–August) remains strong in most California markets despite being off-peak nationally — beach and coastal traffic peaks during this period, making PCH and coastal corridor positions especially high-value. For Wallscape locations in Hollywood, West Hollywood, and the Arts District, and for Sunset Boulevard premium positions, plan 4–6 weeks in advance; Oscar season, Coachella, and major sports events may require 8–12 weeks of lead time.

How does billboard advertising work in California?

Getting started with billboard advertising in California is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in California?

Billboard sizes in California follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

How far in advance do I need to book billboard advertising in California?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in California?

Yes. Blue Line Media can filter California billboard inventory by region, city, or corridor to match your target audience. Los Angeles — Los Angeles County along Sunset Boulevard, Ventura Boulevard, La Cienega Boulevard, and PCH — is California’s largest and most densely inventoried market, reaching the state’s highest concentration of households, tourists, and media industry audiences, with Wallscape mural opportunities in Hollywood, West Hollywood, the Arts District, and Silver Lake. The San Francisco Bay Area — San Francisco, Alameda, and Santa Clara counties along Mission Street and the Bay Area freeway corridors — reaches the state’s highest-income technology and professional-services workforce and the dense urban residential audiences of San Francisco and Oakland. San Diego — San Diego County along I-5, I-8, and I-15 — offers access to the state’s third-largest metro, reaching a strong military, tourism, and biotech-sector audience from downtown through Mission Valley, La Jolla, and the North County coastal markets. Sacramento — Sacramento County along CA-99 and I-80 — reaches the state capital’s government, healthcare, and agricultural-sector audience and the Central Valley’s expanding suburban residential population. The Central Valley — Fresno, Kern, Tulare, and San Joaquin counties along CA-99 and I-5 — reaches the state’s agricultural, logistics, and growing suburban workforce audiences in cost-efficient billboard corridors.

What are the most popular billboard locations in California?

Among the most-viewed billboard corridors in California are Sunset Boulevard, the iconic Los Angeles surface corridor from Downtown through Hollywood, West Hollywood, Beverly Hills, and Bel Air to the Pacific Coast Highway (107 faces), Pacific Coast Highway (PCH / CA-1), the coastal route connecting Dana Point through Los Angeles and Malibu to the San Francisco Bay Area and the North Coast (53 faces), La Cienega Boulevard, a major north-south surface corridor through the Los Angeles Westside connecting LAX and Inglewood to West Hollywood and Beverly Hills (53 faces), Ventura Boulevard, the primary east-west San Fernando Valley corridor from Studio City through Sherman Oaks, Encino, and Woodland Hills (64 faces), and Mission Street, the major commercial corridor of San Francisco’s Mission District (58 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.

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