Mobile Game App Publisher Playtika Advertising Took Over Subway Car Interiors in Metro Cities With "Full Brand" Ads

<< All Campaigns < Prev Next >

Mobile game app maker Playtika advertising took over subway and train car interiors in metro cities in the United States to market its "Grand Harvest" game. All of the interior advertising space of certain subway and train cars in Chicago and half of the same in NYC and Los Angeles were dedicated to Playtika's gaming app.

The ads immersed subway and train riders with alternating creative messaging about the app in a captive setting. Being the only advertiser on one or both sides of the subway car draws attention to the ads. This kind of takeover-advertising of subway and train car interiors is sometimes referred to as a "half brand" or "full brand".

And with expanded cell phone coverage and WiFi in many of the areas where the subway and train cars travel, riders may download the app quickly and get started playing.

Blue Line Media logo

Copyright 2022

Blue Line Media is not the exclusive provider of advertising formats presented on this website.

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.

In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.

By using this website, you consent to the placement and storing of cookies on your computer by this website. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

BACK TO TOP