To introduce its newest phone, the KEYone, BlackBerry activated a subway advertising domination in New York City's Wall Street Station. With a station domination, BlackBerry's creative appears on every ad spot in the entire station.
BlackBerry designed different creative for every part of the station. The different ad formats allowed the design team to create playful and impactful designs custom-tailored to the ad space. Note the unique creative on the turnstiles and their rotating arms.
Included with the station domination are one-sheet ads (vertical posters), a stairwell soffit ad, wallscape ads and the turnstile ads.
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