Second Largest School District's Advertising Campaign Targets Latinx and Hispanic Demographic

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The second largest school district in the USA, the Los Angeles Unified School District (LAUSD), has an advertising campaign that targets the Latinx and Hispanic demographic with advertising in Hispanic supermarkets and grocery stores and advertising on benches in Hispanic communities.

Near the entrace of certain Latinx grocery stores is a LAUSD advertising poster for one of its programs; as well as advertising spots/commercials that run on the overhead speakers in the stores.

The school district's bench ad locations were selected based on their presence to areas with a high percentage of the Latinx and Hispanic community.

The ads have both an English and Spanish language component.

The stores include Vallarta Supermarket and Superior Grocers.

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