Studio Uses Bench Ads to Promote Michael Douglas Movie, And So It Goes

July 25, 2014

<< All Campaigns < Prev Next >

A Hollywood movie studio, through its buying agency, has engaged Blue Line Media to place ads on benches in several cities across the country.

The bench ads are a great fit because the movie is about a real estate agent. And real estate agents are very fond of bench ads.

Each side of the taxi top has a different store address in the ad.

The movie stars Michael Douglas as a real estate agent in the thick of a relationship with his granddaughter, who has just been unexpectedly dropped on his lap, while maintaining his desire to sell just one more house in order to retire.

The bench ads are in:

  • Chicago
  • Dallas (Ft Worth area)
  • New York (Long Island area)
  • Orlando
  • Phoenix
  • Tampa