Nov. 2, 2016
For the Super Computing conference of 2016, Intel is advertising on light rail to promote its exhibit in a big way. The light rail advertising wraps span three train cars on Salt Lake City's TRAX system. The ads are big, bold and colorful.
The light rail wraps feature three different designs - side by side. The first and third displays promote Intel's booth at the conference and the middle ad contains Intel's slogan, "Fuel Your Insight."
The TRAX system is a big feature in Salt Lake City and also runs near the conference venue.
As part of its ad buy, Intel also has ads inside the light rail system. Together, the exterior and interior ads reach conference attendees as well as others in the vicinity.