For Open Enrollment for the Affordable Care Act and Medicare insurance, Humana is advertising on shopping carts in supermarkets in over 1,800 stores in dozens of markets across the United States.
The ads are posted on the "nose" of shopping carts in various national chain stores, including Kroger and Safeway.
The creative is a combination of Humana's green color and font style and simple styling to drive a point in a big way.
During the first phase of the campaign, the ads promote Open Enrollment. In the second phase, the ads tout Humana's Medicare products.
The ads are visible to shoppers in the store during the late fall months.
Check out the list of markets and store names below.
|Tampa - St Petersburg|
|West Palm Beach|
|C & S|
|Food 4 Less|
|Pick N Save|
|Quality Food Centers|
|Strack & Van Til|
|Tri State Co Op|
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