Humana Insurance Advertises on Supermarket Shopping Cart Ads for Open Enrollment and Medicare

Nov 19, 2018

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For Open Enrollment for the Affordable Care Act and Medicare insurance, Humana is advertising on shopping carts in supermarkets in over 1,800 stores in dozens of markets across the United States.

The ads are posted on the "nose" of shopping carts in various national chain stores, including Kroger and Safeway.

The creative is a combination of Humana's green color and font style and simple styling to drive a point in a big way.

During the first phase of the campaign, the ads promote Open Enrollment. In the second phase, the ads tout Humana's Medicare products.

The ads are visible to shoppers in the store during the late fall months.

Check out the list of markets and store names below.

Markets:

Atlanta
Chicago
Cincinnati
Dallas-Ft Worth
Indianapolis
Jacksonville
Kansas City
Louisville
Miami-Ft Lauderdale
Milwaukee
Minneapolis-St Paul
Nashville
New Jersey
New Orleans
Philadelphia
Phoenix
Seattle-Tacoma
Tampa - St Petersburg
West Palm Beach

Store Names:

Acme
ADMAX
Albertson's
Bashas
C & S
Dillons
Fareway
Food 4 Less
Foodtown
Fred Meyer
Fry's
Harvey's
Houchens
Jewel-Osco
Kroger
Mitchell
Nash Finch
Niemann
Pick N Save
Piggly Wiggly
Publix
Quality Food Centers
Roundy's
Safeway
Schnuck
Smith's
Strack & Van Til
Supervalu
Thriftway
Tri State Co Op
Wakefern
Winn Dixie