Dec. 1, 2016
CoreSite is a large technology company with data center solutions.
For this year, CoreSite has taken a new way of advertising: boosting its data center solutions with airport ads, billboards and bus ads. The ads appear in various large cities and are geographically targeted to where its prospective clients may be.
Each ad has a play on words related to its location and viewers: The airport ad's headline is "Flight Delayed? Make Sure Your Data Isn't" and the billboard and bus ads' headline is "Stuck in Traffic? Make Sure Your Data Isn't."
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