Argosy University Advertises on Coffee Sleeves

Jan. 20, 2014

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Argosy University is trying a new kind of advertising: one that comes on hot (and cold) cups served in coffee shops.

The ads on the coffee sleeves have relevant and catching taglines (one version says "Education to Fuel Your Career" and the other says "Get Your Career Brewing").

Argosy targeted the sleeves to be distributed in coffee shops near its schools and competitor schools.