The United States Air Force is recruiting in a big way -- by using ads on coffee sleeves distributed in coffee shops and ads on coasters in bars and restaurants.
The creative is bright, simple and effective in branding the Air Force with young individuals who may have an interest in joining the military.
The coffee sleeves are especially great because coffee drinkers take the ads with them when they leave the cafe, thereby producing more frequency and additional reach and impressions when others see the coffee sleeves.
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