Eat24, by Yelp, is advertising its food delivery app in bars in a select part of New York City. The ads are in restrooms and on coasters distributed with drinks to patrons.
Eat24 was able to cherry pick the venues in its target geographic area.
The restroom creatives include taglines such as "Don't take advice from bathroom signs" and "Don't pee on this sign". The coaster creative's tagline is "The Food Delivery App for Geniuses".
Check out the above images from a few of the venues as well as a map that shows the distribution of the bars.
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