July 1, 2019
The Census Bureau advertised inside various shopping malls to promote open job positions in the area. The Census Bureau utilized digital mall ads which are digital screens distributed throughout the malls. The creative is uploaded remotely and can be changed out quickly.
Creative can also be rotated with different versions so various concepts can be implemented in the marketing campaign.
The Census Bureau is gearing up to hire many Census Takers for the upcoming census.
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