Wrigley, a subsidiary of Mars and the company famous for making gum brands such as Juicy Fruit, Double Mint, Big Red, Spearmint and others, is recruiting new employees for its factories with mobile billboard trucks.
Wrigley likes the trucks because it can customize the routes, which works great when targeting competitors' locations or trying to penetrate an area with little to no stationary billboards.
Wrigley also likes the mobile billboards because it can execute campaigns that are only a few days long, which is beneficial for promoting events, such as a career fair.
And with the mobile billboards, Wrigley receives proof of performance reports that contain GPS information, so Wrigley is sure that its truck was where it's supposed to be.
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