Ocean Ave Entertainment, through its agency Sawyer Studios, has engaged Blue Line Media to roll out advertising on billboards and bus stop shelters in 10 major cities across the United States to promote its newest movie, 23 Blast.
Blue Line Media advised and placed the boards in areas with high concentrations of sports fans, since the movie is a true story about a high school football player that is suddenly stricken with blindness but continues to play football. Working together with the agency, Blue Line Media identified areas that are densely packed with football fans.
Many of the boards are in high exposure locations on busy highways and freeways geared towards generating the highest viewership possible. The billboard locations were chosen based on analysis of specific data about each billboard, including each board's weekly viewership numbers.
The billboards and bus shelters are in the following cities:
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