Quit-Smoking Ads on Coffee Sleeves, Gas Station Pumps, Convenience Stores, Cash Jackets

<< All Campaigns < Prev Next >

A quit-smoking advertising campaign, placed by Blue Line Media for Santa Clara Dept of Public Health's Better World Advertising, has hit the streets in a big way with coffee sleeve ads, gas station pump ads, convenience store window ads and check-cashing envelope ads (i.e., cash jackets).

The ads inform coffee drinkers and others that lung function improves up to 30% after three cigarette-free months.

Each ad format was selected to reach a certain demographic:

The bus ads are especially helpful in areas of the city where other outdoor advertising formats, such as billboards, do not exist:

  • the coffee sleeve ads reach cigarette-loving coffee drinkers
  • the gas pump and convenience store ads target smokers where they buy cigarettes
  • the check-cashing envelopes reach low-income residents

The ads are also printed in three languages (English, Spanish and Vietnamese), each of which is distributed in the respective geographic area where the language is predominant. To illustrate, Spanish-language coffee sleeve ads are distributed in Latino-area coffee shops. Similar targeting techniques are used for the other languages and ad formats.

Blue Line Media logo

Copyright 2024 Blue Line Media Inc

Blue Line Media is not the owner or exclusive provider of advertising formats presented on this website.

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.

In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.

By using this website, you consent to the placement and storing of cookies on your computer by this website. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

BACK TO TOP