A quit-smoking advertising campaign, placed by Blue Line Media for Santa Clara Dept of Public Health's Better World Advertising, has hit the streets in a big way: the ads are on coffee sleeves, gas station pumps, convenience store windows and check-cashing envelopes (i.e., cash jackets).
The ads inform coffee drinkers and others that lung function improves up to 30% after three cigarette-free months.
Each ad format was selected to reach a certain demographic:
The bus ads are especially helpful in areas of the city where other outdoor advertising formats, such as billboards, do not exist:
The ads are also printed in three languages (English, Spanish and Vietnamese), each of which is distributed in the respective geographic area where the language is predominant. To illustrate, Spanish-language coffee sleeve ads are distributed in Latino-area coffee shops. Similar targeting techniques are used for the other languages and ad formats.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
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