The organization named People for Ethical Treatment of Animals (PETA) has hired Blue Line Media to place bus shelter ads near New York City council members' offices with the tagline, "It's time to retire the horses in New York's carriage industry." The ads include council members' phone numbers and encourage citizens to call on the members to voice their concern.
The creative features a collapsed horse on a city street and have been placed throughout all five NYC boroughs.
Each ad is strategically placed close to the council member's office. The ads call out the council members by name. The ads also include photos of celebrities that support the message, including Russell Simmons, Anjelica Huston, Edie Falco and Tim Gunn.
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