April 15, 2018
H&R Block is promoting its Free File software on city buses. The ads are called Full Backs because they take up the full rear of the back of the bus. The ads started before the tax return deadline.
The buses are visible to pedestrians and drivers on metro and surrounding streets. Visibilty is high because the posters are large and colorful. The green background creative pops nicely when contrasted against the red buses.
The buses rotate on different routes everyday so the reach figures are impressive.