H&R Block is promoting its Free File software with city bus ads. The ads are called Full Backs because they take up the full rear of the back of the bus. The ads started before the tax return deadline.
The buses are visible to pedestrians and drivers on metro and surrounding streets. Visibilty is high because the posters are large and colorful. The green background creative pops nicely when contrasted against the red buses.
The buses rotate on different routes everyday so the reach figures are impressive.
Blue Line Media is not the exclusive provider of advertising formats presented on this website.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.