Using Blue Line Media, the health department for the county that includes the Silicon Valley is delivering news about a new law in a big way:
The Santa Clara Dept. of Health has a new law that prohibits smoking in all outdoor dining and drinking areas in the City of San Jose. And what better way to deliver the news than with ads in the places that are affected by the new law. The ads in bathrooms and on drink coasters in bars and restaurants are targeted towards the demographic that will be most affected by the new rule: drinkers who like to smoke cigarettes. The health department is also reaching the same demographic with convenience store ads, since most cigarette-purchases occur there. And with coffee sleeve ads, because smokers tend to be coffee drinkers.
The new rule is intended to improve the health of city residents by acting on scientific studies that have shown that second hand smoke kills innocent people every year.
Blue Line Media is not the exclusive provider of advertising formats presented on this website.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.