Cryptocurrency Marshall Inu executed an advertising campaign on Las Vegas digital (LED) taxi tops to reach visitors of Sin City.
The taxis frequent the Las Vegas Strip, the Las Vegas airport, Las Vegas hotels and convention centers. Visitors to Sin City see hundreds of taxi cab ads in the street on a daily basis and when those visitors enter and exit taxis.
Large brands use the taxi ads for Las Vegas conventions and trade shows because attendees use the taxis heavily to reach the convention venue and nearby hotels.
With the advent of digital (LED) taxi top ads, part of the category of digital out of home advertising (DOOH), advertisers can switch out creative remotely, or schedule rotation of creatives to use multiple creatives. Some of the digital screens also permit short videos such as :15 second and :30 second spots.
Certain rideshare vehicles such as Uber and Lyft are also outfitted with the digital advertising screens on top of their vehicles.
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