The Centers for Disease Control (CDC), through its agency, Better World Advertising, is utilizing various outdoor advertising formats through Blue Line Media for its "Testing Makes Us Stronger" campaign.
Comprised of billboards, subway platform ads, mobile billboards, taxi ads, bus shelter ads and more, the multiple-city ad campaign reaches male African Americans in an effort to encourage them to get tested for HIV. The ads present gay African Americans in different strength poses.
In addition to the campaign's general outreach in areas with a high density of gay African Americans, the CDC also uses outdoor ads to target various Pride festivals and parties. In Chicago, for example, bus shelter ads were placed near the host hotel to reach guests on their way to and back from Pride events. In Long Island, a mobile billboard was parked in front of both the host hotel and the ferry station that was the entrance to a Pride party on Fire Island. And for the same Long Island event, taxis with roof-top ads shuttled guests from the hotel to the ferry station.
Copyright 2024 Blue Line Media Inc
Blue Line Media is not the owner or exclusive provider of advertising formats presented on this website.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.