Amazon.com has hired Blue Line Media to place bus ads in Cincinnati to advertise new jobs for a new fulfillment center in town.
The bus king ads are on the sides of city buses which drive around the city on a daily basis. The colorful, rolling ads are designed to get attention to the many new jobs available at the new center.
With the option of a hard take-down date, Amazon is able to specify when it wants to take the ads down (i.e., when the jobs are filled).
The bus ads are especially helpful in areas of the city where other outdoor advertising formats, such as billboards, do not exist.
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