Shopping mall advertising is a popular method to get ads in front of consumers that are ready to buy. Fortune 500 companies, government agencies and nonprofit organizations use this format consistently to display new products or services to purchase-ready consumers. Read this short article to get informed on how to advertise inside shopping malls in five quick steps.
Practically every mall in the entire country offers mall advertising. And almost every city in the United States has a good size mall with various ad display options. Mall advertising cities include big, average and little-size cities. Big cities include New York City, Philadelphia, and Atlanta. Average size cities include Raleigh, Tallahassee and Tucson. And little cities include Bellingham, Baton Rouge and Harrisburg, to name a few.
Multiple types are available for mall advertising. The most popular and universally-sized ad format is the backlit diorama. Other ad formats include elevator wraps, table top ads and large banners that are hung from the ceilings. While the backlit diorama is available in practically every mall that offers advertising, the other formats are available only in select malls.
Although it's one of the most critical steps to advertising, it is also the most overlooked step. Computing a financial budget as part of the process will focus the planning on the ad formats, cities and malls that will fit into the available budget. That way, no time is wasted in reviewing proposals that do not fit into certain budgetary parameters. A good rule of thumb is to allocate about $5,000 to $10,000 per mall per 4 week period for larger city malls, $4,000 to $7,000 for medium-size-city malls and a little less for smaller city malls.
Marketing pundits generally recommend that companies begin advertising a few weeks before the lauch of a new product or service or a holiday or other event (e.g., Valentine's Day). Since mall advertising sells out during high-demand seasons, such as the year-end holidays, it's important to book ad space early to ensure desired coverage.
A pre-determined advertising term will make certain that the ads are booked for the preferred time period. Although the minimum purchase is 4 weeks, the suggested duration for most advertisers is 12 weeks or more. Such a longer term guarantees better results and thus an improved return on investment.
Now that the first four steps have been completed, it's time to get in touch with a mall advertising company to get a quote and review availability during the desired time period. Agencies such as Blue Line Media can provide the mall advertising space, printing and installation in hundreds of markets across the United States.