What is taxi advertising? The definition of taxi advertising is advertising displays on the top and side of taxis and advertising spots that run on a television monitor inside the taxis (i.e., taxi TV advertising).
Get advertising on taxis in over 50 cities across the United States with a taxi advertising agency. Taxi cab advertising is great in reaching all types of demographics. A great alternative to bus stop advertising, various companies utilize taxi advertisements on taxi signage to make an impact and differentiate their products or services from other advertisers. With bold and colorful taxi ads set against a yellow surrounding, taxi cab advertising grabs people's attention.
Taxi top advertising displays penetrate through different media formats to reach various types of people in the street. Similar to bus shelter ads, taxi signs using a taxi ad are visible to different age groups, including teenagers and seniors. And backlit taxi ad signs - offered by this taxi ads company - continue delivering impressions at night
Yellow cab advertising produces high impressions for those businesses and organizations that seek a bold form of media. And taxi television advertising is a relatively new format that breaks through the mold to reach passengers in a captive setting. Taxi TV ads are great for delivering a :15, :30 or :60 spot to people on the go.
Taxi top advertising rates are priced competitively when compared to other ad formats - especially when obtained through one of the taxi advertising agencies that offers taxi media. And although taxi advertising in New York is the most expensive of all available cities, taxi cab advertising rates are well priced in other cities.
Check out a short article on how to advertise on taxi cabs.
See how fashion brands David Yurman and Roberto Cavalli used taxi advertising to promote themselves on taxi tops.
For more specific pricing, submit Get Free Quote form on right.
• Taxi Top: Range of $200 - $500 per ad per 4 week period. ?
• Taxi Trunk: Range of $200 - $500 per ad per 4 week period.
• Taxi TV:
:15 spot: range of $5,000 - $30,000 for entire taxi fleet per 4 week period.
:30 spot: range of $7,000 - $35,000 for entire taxi fleet per 4 week period.
:60 spot: range of $9,000 - $65,000 for entire taxi fleet per 4 week period.
• Taxi Full Wrap: Range of $950 - $1,950 per ad per 4 week period.
Range of rates depends on timing and market.
Minimum of 50 to 200 taxi advertisements, depending on the timing and market.
All rates and mimimum purchase figures for a taxi ad are contingent on the taxi ads format, timing and market, and taxi ad availability may vary without notification.
Government and nonprofit organizations may receive a discount on taxi cab advertising.
See below for the average number of times a taxi ad is seen (i.e., taxi advertising impressions or views) and the average taxi ad size/dimensions and specifications.
Range of impressions/views depends on market.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
• Taxi Top:
Impressions/Views: Range of 9,000 to 12,000 per ad per day.
Size: 48" W x 14" H.
• Taxi Trunk:
Impressions/Views: Range of 7,000 to 9,000 per ad per day.
Size: 36" W x 14" H.
• Taxi TV:
Impressions/Views: Please contact for info.
Size: 640px W by 360px H (16x9) or 256px W by 192px H (4x3).
• Taxi Full Wrap:
Impressions/Views: Range of 12,000 to 15,000 per ad per day.
Varies by market.
Google Advertises on Taxi TVs for its Shopping Express Service
Google used taxi TV ads to tell city residents about their newest service: Shopping Express. The new program delivers local goods for city residents.
See more pics of Google's ads -- and the video -- here.
Side Note: Consider Taxi Staging for Conferences and Events
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What's a Taxi Staging? Imagine yourself at your next conference or event with multiple taxis driving around the conference center with your ads on top of the taxis. Great. Right? We think so too. And so did Realtor.com, Tylenol and other conference exhibitors.
• Rate: Range of $300 - $500 per ad per hour.
• Minimum Purchase: 4 to 10 ads per hour for 4 to 10 hours.
• Specs: Same specs as above.
Tylenol reached its target demographic at this huge convention.
Realtor.com made a splash with both residents and convention goers.
During the most recent NACS conference, in addition to a large booth inside the Atlanta convention center, Johnson and Johnson ran Tylenol ads on taxis that circled the convention center --
The ads caught the attention of lots of people at the convention center. Six rolling taxis is a hard sight to miss. And that's exactly how Johnson and Johnson was able to captivate conference visitors.
See more Tylenol pictures - and even a video.
Realtor.com knows a few things about real estate.
And with its taxi ads during one of its conferences, it was able to promote its newest phone app.
The taxis circulated the conference hotel during set hours on each day of the conference. The big, bold ads caught the attention of conference visitors and made a huge impact.
In addition to ads during the conference, Realtor.com also ran the ads on hundreds of taxis for two weeks prior to the conference.
See more Realtor.com pictures.