Transit Advertising in 250 Cities - Transit Ads Agency

Ad Formats

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› Bus Advertising View Gallery	› Bus Stop / Bus Shelter Advertising View Gallery
› Bench Advertising View Gallery	› Subway Advertising View Gallery
› Train-Rail Advertising View Gallery	› Airport Advertising View Gallery

Description

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Blue Line Media (BLM) is a transit advertising agency for transit ads. Whether it's bus advertising or another format (such as bus stop advertising), transit advertisement space (also known as public or municipal transportation advertising space) by BLM - a national and local transit advertising agency and company - is an excellent medium to reach the general public. Transit signs, such as transit shelter advertising signs, are located inside and outside of city - county and municipal public transportation vehicles - stations and terminals (in some cities referred to as MTA advertising or Metro advertising) and are offered at low transit advertising costs. A common transit advertisement definition is advertising on a display that is on or related to a transit or transportation vehicle. Because of their great visibility and low transit media rates, advertising on public transit displays - including an in-transit sign - produces impressions for a transit advertisement rental at a low CPM and a low cost.

Public transit or transportation advertisement signs come in several forms on the inside and outside of city - county and muncipal transit transportation vehicles - stations and terminals - including transit stop ads or transit shelter ads, all of which are listed under the "Products section, below. Transit advertising costs, like bus shelter ads costs - such as those for advertising on buses - are low compared to other media. In fact, many studies find that the advertising on transit cost for transit media is relatively low when compared to other formats.

BLM excels as a national and local transit advertising agency and company for a transit ad -- out of all transit advertising agencies and companies -- because it delivers the advantages of transit advertising at low costs and also covers production and installation.

With the growth of DVR use, advertising on transit media space, such as bus ads (in some cities known as MTA ads or Metro ads) or bus stop ads, using a transit poster, has grown in popularity. And at reduced transit advertising rates. One of the advantages of renting transit media - such as transit shelter advertising - is that because the target demographic can't fast forward through a transit ad, like they can with a TV commercial, transit ads (e.g., bus shelter advertising) are more impactful. And they are highly effective in garnering large numbers of gross impressions, because of high traffic counts for many locations. For that reason, companies rent a transit ad from one of the transit advertising agencies, such as BLM, to boost their revenue.

Mass transit media advantages are numerous and come at discounted costs. For those reasons, many types of businesses and organizations use transit advertising agencies and companies to get the word out about their products and services. These advertisers include Fortune 500 companies, federal and state government agencies and nonprofit organizations. See their campaigns in the News section.

› Find out how to advertise on transit in 5 short steps.

The Rates section, below, will answer the common question of How much are transit advertising costs or rates?

Rates

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General:
Transit advertising costs and transportation advertising costs are set forth below:

• Bus Advertising: Range of $150 - $600 per ad per 4 week period for bus exterior and range of $20 - $50 per ad per 4 week period for bus interior.

• Bus Stop / Bus Shelter Advertising: Range of $150 - $900 per ad per 4 week period.

• Bench Advertising: Range of $75 - $300 per ad per 4 week period.

• Subway Advertising: Range of $75 - $500 per ad per 4 week period.

• Train-Rail Advertising: Range of $75 - $500 per ad per 4 week period.

• Airport Advertising: Range of $1,500 - $14,500 per ad per 4 week period.

Range of rates depend on timing and market

Minimum Purchase:
Minimum of 10 to 200 transit ads - transportation ads, depending on the transit media, timing and market.

All rates and minimum purchase figures for transportation ads costs depend on the transportation ads media, timing and market, and availability may change without notice.

Discounts:
Government and nonprofit organizations receive a 50% discount on transit advertisement rates during certain months of the year.

Federal government agencies may purchase transit advertisement space on a streamlined and discounted basis under GSA contract no. GS-07F-0259V.

Specifications

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The specifications for transit advertisements are set forth below.

• Bus Advertising: Varies by format

• Bus Stop / Bus Shelter Advertising: 47.5" w by 68.5" h.

• Bench: 84" w by 30" h or 84" w by 24" h

• Subway: Varies by format.

• Train-Rail: Varies by format.

• Airport: Varies by format.