David Yurman Advertises on NYC Taxis for Store Grand Opening

450 Taxis Have The Ads -- Practically Everywhere You Look in NYC

Feb 2, 2015 Bookmark and Share Email << All Campaigns < Prev Next >

David Yurman Inc., a well-known jewelry company, working with Blue Line Media and their agency, Out There, has placed 450 taxi ads in NYC for the month of February to announce the grand opening of a new store and their existing flagship store.

In their minimalism, the ads convey a simple message: the store locations in NYC. Set against a double-black background, the ads are easy to read during both day and night.

Each side of the taxi top has a different store address in the ad.

At 450 taxis, the ads are expected to reach almost a 50% share of voice in the NYC market. And with Fashion Week in February, people from various points around the globe will see the ads.

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