|
| Transit Advertising Media |
Bus Advertising Media
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The Oscars promote the show.
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AT&T uses transit in its ad mix.
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Bus-Transit Stop-Shelter Advertising Media
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PSAs reach the general public.
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Jeans manufacturer reaches out.
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Bench Advertising Media
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Previews are on transit ads.
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Newcasts are advertised on transit.
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Subway Advertising Media
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Lottery ads work inside transit.
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Large companies use transit ads too.
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Train-Rail Advertising Media
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Radio stations use transit.
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Airlines know commuters also fly.
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DESCRIPTION (Transit Advertising) [back to top]
Transit advertising with Blue Line Media is an excellent medium to reach the general public. Transit advertising displays are located inside and outside of buses, subway cars, trains, bus benches and more. Because of their great visibility and low cost, transit advertising boards produce impressions at a low CPM.
Transit advertising signs come in several forms, all of which are listed below under "Products."
With the growth of DVR use, transit advertising posters and placards have grown in popularity. Because the target demographic can't fast forward through a transit advertising board or placard, like they can with a TV commercial, transit advertising boards are highly effective in garnering large numbers of gross impressions.
All types of advertisers use transit advertising posters and placards to get the word out about their products and services, including Fortune 500 companies, federal and state government agencies and nonprofit organizations. See their transit ad displays in the News section.
Make transit advertising media part of your outdoor-out of home advertising media mix, including transit advertising media, bus advertising media, bus-transit stop-shelter advertising media, bench advertising, subway advertising media, train-rail advertising media, billboard advertising media, mobile billboard advertising media, airport advertising media and more.
PRODUCTS (Transit Advertising) [back to top]
· Bus Advertising Media
· Bus-Transit Stop-Shelter Advertising Media
· Bench Advertising Media
· Subway Advertising Media
· Train-Rail Advertising Media
RATES (Estimated) (Transit Advertising) [back to top]
General:
· Bus Advertising Media: $300 - $600/unit/month for bus exterior and $20 - $50/unit/month for bus interior.
· Bus-Transit Stop-Shelter Advertising Media: $150 - $600/unit/month.
· Bench Advertising Media: $75 - $300/unit/month.
· Subway Advertising Media: $75 - $150/unit/month.
· Train-Rail Advertising Media: $75 - $150/unit/month.
All rates and minimum unit figures for transit advertising depend on the transit ads medium, timing and market, and transit ads availability may change without notice.
Discounts:
Government and nonprofit organizations receive a 50% discount on transit advertising during certain months of the year.
Federal government agencies may purchase transit advertising on a streamlined and discounted basis under GSA contract no. GS-07F-0259V.
Minimum Purchase:
Minimum of 10 to 200 of transit advertising units, depending on the transit ads medium, timing and market.
Production and Installation:
Additional fees for production and installation of transit advertising displays may apply.
Free production and free installation of transit ad displays is offered during certain months of the year.
MARKETS (Transit Advertising) [back to top]
Transit advertising is available nationally in small, medium and large markets.
Transit ads may be available in some of the following markets:
|
State
 |
Market |
|
Alabama |
Birmingham (Anniston and Tuscaloosa), AL |
|
Alabama |
Dothan, AL |
|
Alabama |
Huntsville-Decatur (Florence), AL |
|
Alabama |
Mobile (incl. University of South Alabama), AL |
|
Alabama |
Montgomery-Selma, AL |
|
Alaska |
Anchorage, AK |
|
Alaska |
Fairbanks, AK |
|
Alaska |
Juneau, AK |
|
Arizona |
Phoenix, AZ |
|
Arizona |
Tucson (Sierra Vista), AZ |
|
Arkansas |
Ft. Smith-Fayetteville-Springdale-Rogers, AR |
|
Arkansas |
Jonesboro, AR |
|
Arkansas |
Little Rock-Pine Bluff, AR |
|
Arkansas |
Monroe, LA-El Dorado, AR |
|
California |
Antelope Valley (incl. Lancaster & Palmdale), CA |
|
California |
Bakersfield, CA |
|
California |
Chico-Redding, CA |
|
California |
Coachella Valley (incl. Palms Springs & Thousand Palms), CA |
|
California |
Davis, CA |
|
California |
East Bay (Alameda County, incl. Oakland), CA |
|
California |
East Bay (Contra Costa County, incl. Concord & Walnut Creek), CA |
|
California |
Eureka, CA |
|
California |
Fairfield, CA |
|
California |
Fresno-Visalia, CA |
|
California |
Inland Empire (San Bernardino County), CA |
|
California |
Los Angeles, CA |
|
California |
Long Beach, CA |
|
California |
Marin (incl. San Rafael), CA |
|
California |
Merced, CA |
|
California |
Modesto, CA |
|
California |
Monterey-Salinas, CA |
|
California |
Napa, CA |
|
California |
Orange County (incl. Santa Ana), CA |
|
California |
Palm Springs, CA |
|
California |
Sacramento, CA |
|
California |
San Diego, CA |
|
California |
San Francisco, CA |
|
California |
San Joaquin County (incl. Stockton), CA |
|
California |
San Mateo County (incl. Redwood City), CA |
|
California |
Santa Barbara-Santa Maria-San Luis Obispo, CA |
|
California |
Santa Clara Valley (incl. San Jose & Silicon Valley), CA |
|
California |
Santa Cruz, CA |
|
California |
Sonoma County (incl. Santa Rosa), CA |
|
California |
Vallejo, CA |
|
California |
Ventura County (incl. Oxnard), CA |
|
Colorado |
Roaring Fork Valley (incl. Aspen), CO |
|
Colorado |
Yuma, AZ-El Centro, CO |
|
Colorado |
Colorado Springs-Pueblo, CO |
|
Colorado |
Fort (Ft.) Collins, CO |
|
Colorado |
Denver, CO |
|
Colorado |
Eagle County (incl. Vail), CO |
|
Colorado |
Grand Junction-Montrose, CO |
|
Colorado |
Summit County, CO |
|
Colorado |
Winter Park (incl. Grand County), CO |
|
Connecticut |
Bridgeport, CT |
|
Connecticut |
Hartford, CT |
|
Connecticut |
New Haven (incl. Wallingford), CT |
|
Connecticut |
Norwalk, CT |
|
Connecticut |
Norwich, CT |
|
Connecticut |
Stamford, CT |
|
Connecticut |
Waterbury (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT |
|
Delaware |
New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE |
|
Florida |
Daytona Beach, Fl |
|
Florida |
Fort (Ft.) Lauderdale, Fl |
|
Florida |
Fort (Ft.) Myers-Naples, Fl |
|
Florida |
Gainesville, FL |
|
Florida |
Jacksonville, FL |
|
Florida |
Lakeland, Fl |
|
Florida |
Manatee County (incl. Brandenton), Fl |
|
Florida |
Melbourne, Fl |
|
Florida |
Miami (incl. Miami Beach), FL |
|
Florida |
Orlando, FL |
|
Florida |
Palm Beach, Fl |
|
Florida |
Panama City, FL |
|
Florida |
Pensacola-Fort (Ft.) Walton Beach, Fl |
|
Florida |
Sarasota, Fl |
|
Florida |
Saint (St.) Petersburg-Clearwater, Fl |
|
Florida |
Tallahassee (incl. Forida State University & Florida A&M University), Fl |
|
Florida |
Tampa, FL |
|
Florida |
West Palm Beach-Fort (Ft.) Pierce, FL |
|
Georgia |
Albany, GA |
|
Georgia |
Atlanta, GA |
|
Georgia |
Athens (incl. University of Georgia), GA |
|
Georgia |
Augusta, GA |
|
Georgia |
Columbus, GA |
|
Georgia |
Macon, GA |
|
Georgia |
Savannah, GA |
|
Georgia |
Thomasville, GA |
|
Hawaii |
Honolulu, HI (Island of Oahu) |
|
Idaho |
Boise, ID |
|
Idaho |
Idaho Falls-Pocatello, ID |
|
Idaho |
Twin Falls, ID |
|
Illinois |
Champaign, IL |
|
Illinois |
Chicago, IL |
|
Illinois |
Decatur, IL |
|
Illinois |
Macomb (incl. Western Illinois University), IL |
|
Illinois |
Madison, IL |
|
Illinois |
Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
|
Illinois |
Peoria-Bloomington, IL |
|
Illinois |
Rockford, IL |
|
Illinois |
Rock Island County (incl. Moline), IL |
|
Illinois |
Springfield, IL |
|
Illinois |
Saint (St.) Clair County (incl. East Saint (St.) Louis), IL |
|
Indiana |
Bloomington, IN |
|
Indiana |
Evansville, IN |
|
Indiana |
Fort (Ft.) Wayne, IN |
|
Indiana |
Gary, IN |
|
Indiana |
Indianapolis, IN |
|
Indiana |
Lafayette, IN |
|
Indiana |
Muncie (incl. Ball State University), IN |
|
Indiana |
South Bend-Elkhart, IN |
|
Indiana |
Terre Haute, IN |
|
Iowa |
Ames, IA |
|
Iowa |
Cedar Rapids City & Dubuque, IA |
|
Iowa |
Davenport, IA |
|
Iowa |
Des Moines, IA |
|
Iowa |
Iowa City (incl. University of Iowa), IA |
|
Iowa |
Quincy, IL-Hannibal, MO-Keokuk, IA |
|
Iowa |
Sioux City, IA |
|
Iowa |
Waterloo, IA |
|
Kansas |
Joplin, MO-Pittsburg, KS |
|
Kansas |
Kansas City, KS |
|
Kansas |
Topeka, KS |
|
Kansas |
Wichita-Hutchinson, KS |
|
Kentucky |
Bowling Green, KY |
|
Kentucky |
Lexington, KY |
|
Kentucky |
Louisville, KY |
|
Kentucky |
North Kentucky (incl. Fort (Ft.) Wright & Covington), KY |
|
Louisiana |
Alexandria, LA |
|
Louisiana |
Baton Rouge, LA |
|
Louisiana |
Lafayette, LA |
|
Louisiana |
Lake Charles, LA |
|
Louisiana |
New Orleans, LA |
|
Louisiana |
Shreveport, LA |
|
Maine |
Bangor, ME |
|
Maine |
Portland-Auburn, ME |
|
Maine |
Presque Isle, ME |
|
Maryland |
Annapolis, MD |
|
Maryland |
Baltimore, MD |
|
Maryland |
Montgomery County (incl. Rockville), MD |
|
Maryland |
Prince George's County, MD |
|
Maryland |
Salisbury, MD |
|
Massachusetts |
Amherst & Northampton (incl. University of Massachusetts), MA (Manchester, NH) |
|
Massachusetts |
Attleboro Taunton, MA |
|
Massachusetts |
Boston, MA (Manchester, NH) |
|
Massachusetts |
Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA |
|
Massachusetts |
Brockton, MA |
|
Massachusetts |
New Bedford-Fall River, MA |
|
Massachusetts |
Springfield, MA |
|
Massachusetts |
Worcester, MA |
|
Michigan |
Alpena, MI |
|
Michigan |
Ann Arbor, MI |
|
Michigan |
Detroit, MI |
|
Michigan |
Flint-Saginaw-Bay City, MI |
|
Michigan |
Grand Rapids-Battle Creek, MI |
|
Michigan |
Kalamazoo, MI |
|
Michigan |
Lansing, MI |
|
Michigan |
Marquette, MI |
|
Michigan |
Traverse City-Cadillac, MI |
|
Minnesota |
Duluth, MN |
|
Minnesota |
Mankato, MN |
|
Minnesota |
Minneapolis-St. Paul, MN |
|
Minnesota |
Rochester, MN-Mason City, IA-Austin, MN |
|
Minnesota |
Saint (St.) Cloud, MN |
|
Mississippi |
Biloxi-Gulfport, MS |
|
Mississippi |
Columbus-Tupelo-West Point, MS |
|
Mississippi |
Greenwood-Greenville, MS |
|
Mississippi |
Hattiesburg-Laurel, MS |
|
Mississippi |
Jackson, MS |
|
Mississippi |
Meridian, MS |
|
Missouri |
Columbia-Jefferson City, MO |
|
Missouri |
Kansas City, MO |
|
Missouri |
Ottumwa, IA-Kirksville, MO |
|
Missouri |
Springfield, MO |
|
Missouri |
St. Joseph, MO |
|
Missouri |
St. Louis, MO |
|
Montana |
Billings, MT |
|
Montana |
Butte-Bozeman, MT |
|
Montana |
Glendive, MT |
|
Montana |
Great Falls, MT |
|
Montana |
Helena, MT |
|
Montana |
Missoula, MT |
|
Nebraska |
Cheyenne, WY-Scottsbluff, NE |
|
Nebraska |
Lincoln & Hastings-Kearney, NE |
|
Nebraska |
North Platte, NE |
|
Nebraska |
Omaha, NE |
|
Nevada |
Las Vegas, NV |
|
Nevada |
Reno, NV |
|
Nevada |
Stateline (incl. Lake Tahoe), NV |
|
New Hampshire |
Concord, NH |
|
New Hampshire |
Portsmouth, Dover, Newington and Durham (incl. University of New Hampshire), NH |
|
New Jersey |
Newark, NJ |
|
New Jersey |
Entire State of NJ |
|
New Mexico |
Albuquerque, NM |
|
New Mexico |
Santa Fe, NM |
|
New York |
Albany-Schenectady-Troy, NY |
|
New York |
Binghamton, NY |
|
New York |
Buffalo-Niagara Falls, NY |
|
New York |
Elmira, NY |
|
New York |
Ithaca, NY |
|
New York |
Long Island (Nassau County), NY |
|
New York |
Long Island (Suffolk County), NY |
|
New York |
New York City (Bronx, The), NY |
|
New York |
New York City (Brooklyn), NY |
|
New York |
New York City (Manhattan), NY |
|
New York |
New York City (Queens), NY |
|
New York |
New York (Staten Island), NY |
|
New York |
Rochester, NY |
|
New York |
Rome-Utica, NY |
|
New York |
Syracuse, NY |
|
New York |
Watertown, NY |
|
New York |
Westchester County (incl. White Plains & Yonkers), NY |
|
North Carolina |
Chapel Hill, NC |
|
North Carolina |
Charlotte, NC |
|
North Carolina |
Durham, NC |
|
North Carolina |
Fayetteville, NC |
|
North Carolina |
Greensboro-High Point, NC |
|
North Carolina |
Greenville-New Bern-Washington, NC |
|
North Carolina |
Raleigh, NC |
|
North Carolina |
Wilmington, NC |
|
North Carolina |
Winston-Salem, NC |
|
North Dakota |
Fargo & Moorhead-Valley City, ND |
|
North Dakota |
Minot-Bismarck & Mandan-Dickinson (Williston), ND |
|
Ohio |
Akron, OH |
|
Ohio |
Canton, OH |
|
Ohio |
Cincinnati, OH |
|
Ohio |
Cleveland, OH |
|
Ohio |
Columbus, OH |
|
Ohio |
Dayton, OH |
|
Ohio |
Lima, OH |
|
Ohio |
Toledo, OH |
|
Ohio |
Wheeling, WV-Steubenville, OH |
|
Ohio |
Youngstown, OH |
|
Ohio |
Zanesville, OH |
|
Oklahoma |
Oklahoma City, OK |
|
Oklahoma |
Oklahoma State University, OK |
|
Oklahoma |
Sherman, TX-Ada, OK |
|
Oklahoma |
Tulsa, OK |
|
Oklahoma |
Wichita Falls, TX-Lawton, OK |
|
Oregon |
Bend, OR |
|
Oregon |
Eugene, OR |
|
Oregon |
Medford-Klamath Falls, OR |
|
Oregon |
Portland, OR |
|
Oregon |
Salem, OR |
|
Pennsylvania |
Allentown, PA |
|
Pennsylvania |
Erie, PA |
|
Pennsylvania |
Harrisburg, PA |
|
Pennsylvania |
Johnstown-Altoona, PA |
|
Pennsylvania |
Lancaster, PA |
|
Pennsylvania |
Lebanon, PA |
|
Pennsylvania |
Monroe County, PA |
|
Pennsylvania |
Philadelphia, PA |
|
Pennsylvania |
Pittsburgh, PA |
|
Pennsylvania |
Reading, PA |
|
Pennsylvania |
State College (incl. Pennsylvania State University), PA |
|
Pennsylvania |
Westmoreland County (incl. Greensburg), PA |
|
Pennsylvania |
Wilkes Barre-Scranton, PA |
|
Pennsylvania |
Williamsport, PA |
|
Pennsylvania |
York County, PA |
|
Puerto Rico |
San Juan, PR |
|
South Carolina |
Charleston, SC |
|
South Carolina |
Columbia, SC |
|
South Carolina |
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC |
|
South Carolina |
Myrtle Beach-Florence, SC |
|
South Dakota |
Rapid City, SD |
|
South Dakota |
Sioux Falls (Mitchell), SD |
|
Tennessee |
Chattanooga, TN |
|
Tennessee |
Jackson, TN |
|
Tennessee |
Knoxville, TN |
|
Tennessee |
Memphis, TN |
|
Tennessee |
Nashville, TN |
|
Tennessee |
Tri-Cities, TN-VA |
|
Texas |
Abilene-Sweetwater, TX |
|
Texas |
Amarillo, TX |
|
Texas |
Austin, TX |
|
Texas |
Beaumont-Port Arthur, TX |
|
Texas |
College Station-Bryan (incl. Texas A&M University), TX |
|
Texas |
Corpus Christi, TX |
|
Texas |
Dallas, TX |
|
Texas |
Denton County (incl. Lewisville & University of North Texas), TX |
|
Texas |
El Paso, TX |
|
Texas |
Fort (Ft.) Worth, TX |
|
Texas |
Harlingen-Weslaco-Brownsville-McAllen, TX |
|
Texas |
Houston, TX |
|
Texas |
Laredo, TX |
|
Texas |
Lubbock (incl. Texas Technical University), TX |
|
Texas |
Odessa-Midland, TX |
|
Texas |
San Angelo, TX |
|
Texas |
San Antonio, TX |
|
Texas |
Tyler-Longview (Lufkin & Nacogdoches), TX |
|
Texas |
Victoria, TX |
|
Texas |
Waco-Temple-Bryan, TX |
|
Utah |
Logan, UT |
|
Utah |
Park City, UT |
|
Utah |
Salt Lake City, UT |
|
Virginia |
Blacksburg, VA |
|
Virginia |
Burlington, VT-Plattsburgh, NY |
|
Virginia |
Charlottesville, VA |
|
Virginia |
Hampton-Norfolk-Virginia Beach, VA |
|
Virginia |
Harrisonburg, VA |
|
Virginia |
Lynchburg, VA |
|
Virginia |
Portsmouth-Newport News, VA |
|
Virginia |
Richmond-Petersburg, VA |
|
Virginia |
Roanoke-Lynchburg, VA |
|
Virginia |
Williamsburg, VA |
|
Washington |
Bellingham, WA |
|
Washington |
Bremerton, WA |
|
Washington |
Everett, WA |
|
Washington |
Grays Harbor, WA |
|
Washington |
Olympia, WA |
|
Washington |
Richland, WA |
|
Washington |
Seattle, WA |
|
Washington |
Snohomish County (excl. Everett), WA |
|
Washington |
Spokane, WA |
|
Washington |
Tacoma, WA |
|
Washington |
Vancouver, WA |
|
Washington |
Wenatchee (Chelan & Douglas Counties), WA |
|
Washington |
Yakima-Pasco-Kennewick, WA |
|
Washington, DC |
Washington, DC |
|
West Virginia |
Bluefield-Beckley-Oak Hill, WV |
|
West Virginia |
Charleston, WV |
|
West Virginia |
Clarksburg-Weston, WV |
|
West Virginia |
Huntington, WV |
|
West Virginia |
Parkersburg, WV |
|
Wisconsin |
Eau Claire, WI |
|
Wisconsin |
Green Bay-Appleton, WI |
|
Wisconsin |
Janesville, WI |
|
Wisconsin |
Kenosha, WI |
|
Wisconsin |
La Crosse, WI |
|
Wisconsin |
Madison, WI |
|
Wisconsin |
Milwaukee, WI |
|
Wisconsin |
Racine, WI |
|
Wisconsin |
Sheboygan, WI |
|
Wisconsin |
Superior, WI |
|
Wisconsin |
Waukesha, WI |
|
Wisconsin |
Wausau-Rhinelander, WI |
|
Wyoming |
Casper-Riverton, WY |
SPECIFICATIONS, Average (Transit Advertising) [back to top]
See specific advertising medium page for various transit advertising specs.
|
|
