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Lottery ads work inside the subway.
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This advertiser has a mega-message.
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Tennis is hot on subways.
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Deals are promoted to commuters.
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Power to the people.
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Banks often use subway ads.
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New episodes advertised on platform.
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Large companies use subway ads.
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DESCRIPTION (Subway Advertising) [back to top]
Subway advertising is generally available in two forms: subway interior ads (inside subway ads) and subway station-platform ads. The subway station-platform ads are generally available in diorama form (backlit subway station-platform advertising posters) and traditional 2-sheet form (non-backlit subway station-platform advertising posters). All forms of subway advertising displays and placards produce substantial commuter views almost seven days a week in various cities nationwide.
Subway advertising posters and placards reach both business persons and the general public. The subway advertising boards are visible as subway riders sit or stand on their way to their destination. The subway advertising signs are also visible in the stations and reach commuters in a captive setting.
Subway advertising displays and placards are great for all types of businesses and government agencies that have a significant message to communicate to the general public. With the reduction in TV viewership, subway advertising posters should be included in any advertising mix.
Many refer to subway advertising as metro advertising, because many cities' transportation systems' names include "Metro" in their title (for example, Metropolitan Transportation Authority, or "Metro" for short). Washington, DC residents, for example, refer to their subway and train system as the Metro, and refer to the subway advertising displays as metro advertising displays.
Contact or email us today to determine how you can take advantage of subway advertising signs and placards (or as some call it, metro advertising).
Make subway advertising media part of your outdoor-out of home advertising media mix, including transit advertising media, bus advertising media, bus-transit stop-shelter advertising media, bench advertising, subway advertising media, train-rail advertising media, billboard advertising media, mobile billboard advertising media, airport advertising media and more.
PRODUCTS (Subway Advertising) [back to top]
· Subway Interior Advertising Media (inside subway advertising)
· Subway Station-Platform Diorama Advertising Media (backlit subway station-platform advertising)
· Subway Station-Platform 2-Sheet Advertising Media (non-backlit subway station-platform advertising)
RATES, Estimated (Subway Advertising) [back to top]
General:
· Subway Interior Advertising Media: $75 - $150/unit/month.
· Subway Station-Platform Diorama Advertising Media: $200 - $500/unit/month.
· Subway Station-Platform 2-Sheet Advertising Media: $200 - $500/unit/month.
All rates and mimimum unit figures for subway advertising depend on the subway ads medium, timing and market, and subway ads may change without notice.
Discounts:
Government and nonprofit organizations receive a 50% discount on subway advertising during certain months of the year.
Federal government agencies may purchase subway ads on a streamlined and discounted basis under GSA contract no. GS-07F-0259V
Minimum Purchase:
Minimum of 30 to 200 subway advertising units, depending on the subway ads medium, timing and market.
Production and Installation:
Additional fees for production and installation of subway advertising displays may apply.
Free production and free installation of subway ad displays is offered during certain months of the year.
MARKETS (Subway Advertising) [back to top]
Subway advertising is available in large markets.
Subway ads may be available in some of the following markets:
|
State
 |
Market |
|
Alabama |
Birmingham (Anniston and Tuscaloosa), AL |
|
Alabama |
Dothan, AL |
|
Alabama |
Huntsville-Decatur (Florence), AL |
|
Alabama |
Montgomery-Selma, AL |
|
Alaska |
Anchorage, AK |
|
Alaska |
Fairbanks, AK |
|
Alaska |
Juneau, AK |
|
Arizona |
Phoenix, AZ |
|
Arizona |
Tucson (Sierra Vista), AZ |
|
Arkansas |
Ft. Smith-Fayetteville-Springdale-Rogers, AR |
|
Arkansas |
Jonesboro, AR |
|
Arkansas |
Little Rock-Pine Bluff, AR |
|
Arkansas |
Monroe, LA-El Dorado, AR |
|
California |
Bakersfield, CA |
|
California |
Chico-Redding, CA |
|
California |
Eureka, CA |
|
California |
Fresno-Visalia, CA |
|
California |
Los Angeles, CA |
|
California |
Monterey-Salinas, CA |
|
California |
Palm Springs, CA |
|
California |
Sacramento-Stockton-Modesto, CA |
|
California |
San Diego, CA |
|
California |
San Francisco-Oakland-San Jose, CA |
|
California |
Santa Barbara-Santa Maria-San Luis Obispo, CA |
|
California |
Yuma, AZ-El Centro, CA |
|
Colorado |
Colorado Springs-Pueblo, CO |
|
Colorado |
Denver, CO |
|
Colorado |
Grand Junction-Montrose, CO |
|
Connecticut |
Hartford & New Haven, CT |
|
Delaware |
New Castle County (Wilmington), DE |
|
Florida |
Ft. Myers-Naples, Fl |
|
Florida |
Gainesville, FL |
|
Florida |
Jacksonville, FL |
|
Florida |
Miami-Fort Lauderdale, FL |
|
Florida |
Mobile, AL-Pensacola (Ft. Walton Beach), FL |
|
Florida |
Orlando-Daytona Beach-Melbourne, FL |
|
Florida |
Panama City, FL |
|
Florida |
Tampa-St. Petersburg (Sarasota), FL |
|
Florida |
West Palm Beach-Ft. Pierce, FL |
|
Georgia |
Albany, GA |
|
Georgia |
Atlanta, GA |
|
Georgia |
Augusta, GA |
|
Georgia |
Columbus, GA |
|
Georgia |
Macon, GA |
|
Georgia |
Savannah, GA |
|
Georgia |
Tallahassee, FL-Thomasville, GA |
|
Hawaii |
Honolulu, HI (Island of Oahu) |
|
Idaho |
Boise, ID |
|
Idaho |
Idaho Falls-Pocatello, ID |
|
Idaho |
Twin Falls, ID |
|
Illinois |
Champaign & Springfield-Decatur, IL |
|
Illinois |
Chicago, IL |
|
Illinois |
Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
|
Illinois |
Peoria-Bloomington, IL |
|
Illinois |
Rockford, IL |
|
Indiana |
Evansville, IN |
|
Indiana |
Ft. Wayne, IN |
|
Indiana |
Indianapolis, IN |
|
Indiana |
Lafayette, IN |
|
Indiana |
South Bend-Elkhart, IN |
|
Indiana |
Terre Haute, IN |
|
Iowa |
Cedar Rapids-Waterloo-Iowa City & Dubuque, IA |
|
Iowa |
Davenport, IA-Rock Island-Moline, IL |
|
Iowa |
Des Moines-Ames, IA |
|
Iowa |
Quincy, IL-Hannibal, MO-Keokuk, IA |
|
Iowa |
Sioux City, IA |
|
Kansas |
Joplin, MO-Pittsburg, KS |
|
Kansas |
Topeka, KS |
|
Kansas |
Wichita-Hutchinson, KS |
|
Kentucky |
Bowling Green, KY |
|
Kentucky |
Lexington, KY |
|
Kentucky |
Louisville, KY |
|
Louisiana |
Alexandria, LA |
|
Louisiana |
Baton Rouge, LA |
|
Louisiana |
Lafayette, LA |
|
Louisiana |
Lake Charles, LA |
|
Louisiana |
New Orleans, LA |
|
Louisiana |
Shreveport, LA |
|
Maine |
Bangor, ME |
|
Maine |
Portland-Auburn, ME |
|
Maine |
Presque Isle, ME |
|
Maryland |
Baltimore, MD |
|
Maryland |
Salisbury, MD |
|
Massachusetts |
Boston, MA (Manchester, NH) |
|
Massachusetts |
Providence, RI-New Bedford, MA |
|
Massachusetts |
Springfield-Holyoke, MA |
|
Michigan |
Alpena, MI |
|
Michigan |
Detroit, MI |
|
Michigan |
Flint-Saginaw-Bay City, MI |
|
Michigan |
Grand Rapids-Kalamazoo-Battle Creek, MI |
|
Michigan |
Lansing, MI |
|
Michigan |
Marquette, MI |
|
Michigan |
Traverse City-Cadillac, MI |
|
Minnesota |
Mankato, MN |
|
Minnesota |
Minneapolis-St. Paul, MN |
|
Minnesota |
Rochester, MN-Mason City, IA-Austin, MN |
|
Mississippi |
Biloxi-Gulfport, MS |
|
Mississippi |
Columbus-Tupelo-West Point, MS |
|
Mississippi |
Greenwood-Greenville, MS |
|
Mississippi |
Hattiesburg-Laurel, MS |
|
Mississippi |
Jackson, MS |
|
Mississippi |
Meridian, MS |
|
Missouri |
Columbia-Jefferson City, MO |
|
Missouri |
Kansas City, MO |
|
Missouri |
Ottumwa, IA-Kirksville, MO |
|
Missouri |
Springfield, MO |
|
Missouri |
St. Joseph, MO |
|
Missouri |
St. Louis, MO |
|
Montana |
Billings, MT |
|
Montana |
Butte-Bozeman, MT |
|
Montana |
Glendive, MT |
|
Montana |
Great Falls, MT |
|
Montana |
Helena, MT |
|
Montana |
Missoula, MT |
|
Nebraska |
Cheyenne, WY-Scottsbluff, NE |
|
Nebraska |
Lincoln & Hastings-Kearney, NE |
|
Nebraska |
North Platte, NE |
|
Nebraska |
Omaha, NE |
|
Nevada |
Las Vegas, NV |
|
Nevada |
Reno, NV |
|
New Jersey |
Newark, NJ |
|
New Mexico |
Albuquerque-Santa Fe, NM |
|
New York |
Albany-Schenectady-Troy, NY |
|
New York |
Binghamton, NY |
|
New York |
Buffalo, NY |
|
New York |
Elmira, NY |
|
New York |
New York, NY |
|
New York |
Rochester, NY |
|
New York |
Syracuse, NY |
|
New York |
Utica, NY |
|
New York |
Watertown, NY |
|
North Carolina |
Charlotte, NC |
|
North Carolina |
Greensboro-High Point-Winston Salem, NC |
|
North Carolina |
Greenville-New Bern-Washington, NC |
|
North Carolina |
Raleigh-Durham (Fayetteville), NC |
|
North Carolina |
Wilmington, NC |
|
North Dakota |
Fargo-Valley City, ND |
|
North Dakota |
Minot-Bismarck-Dickinson (Williston), ND |
|
Ohio |
Cincinnati, OH |
|
Ohio |
Cleveland-Akron (Canton), OH |
|
Ohio |
Columbus, OH |
|
Ohio |
Dayton, OH |
|
Ohio |
Lima, OH |
|
Ohio |
Toledo, OH |
|
Ohio |
Wheeling, WV-Steubenville, OH |
|
Ohio |
Youngstown, OH |
|
Ohio |
Zanesville, OH |
|
Oklahoma |
Oklahoma City, OK |
|
Oklahoma |
Sherman, TX-Ada, OK |
|
Oklahoma |
Tulsa, OK |
|
Oklahoma |
Wichita Falls, TX-Lawton, OK |
|
Oregon |
Bend, OR |
|
Oregon |
Eugene, OR |
|
Oregon |
Medford-Klamath Falls, OR |
|
Oregon |
Portland, OR |
|
Pennsylvania |
Erie, PA |
|
Pennsylvania |
Harrisburg-Lancaster-Lebanon-York, PA |
|
Pennsylvania |
Johnstown-Altoona, PA |
|
Pennsylvania |
Philadelphia, PA |
|
Pennsylvania |
Pittsburgh, PA |
|
Pennsylvania |
Wilkes Barre-Scranton, PA |
|
Puerto Rico |
San Juan, PR |
|
South Carolina |
Charleston, SC |
|
South Carolina |
Columbia, SC |
|
South Carolina |
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC |
|
South Carolina |
Myrtle Beach-Florence, SC |
|
South Dakota |
Rapid City, SD |
|
South Dakota |
Sioux Falls (Mitchell), SD |
|
Tennessee |
Chattanooga, TN |
|
Tennessee |
Jackson, TN |
|
Tennessee |
Knoxville, TN |
|
Tennessee |
Memphis, TN |
|
Tennessee |
Nashville, TN |
|
Tennessee |
Tri-Cities, TN-VA |
|
Texas |
Abilene-Sweetwater, TX |
|
Texas |
Amarillo, TX |
|
Texas |
Austin, TX |
|
Texas |
Beaumont-Port Arthur, TX |
|
Texas |
Corpus Christi, TX |
|
Texas |
Dallas-Ft. Worth, TX |
|
Texas |
El Paso, TX |
|
Texas |
Harlingen-Weslaco-Brownsville-McAllen, TX |
|
Texas |
Houston, TX |
|
Texas |
Laredo, TX |
|
Texas |
Lubbock, TX |
|
Texas |
Odessa-Midland, TX |
|
Texas |
San Angelo, TX |
|
Texas |
San Antonio, TX |
|
Texas |
Tyler-Longview (Lufkin & Nacogdoches), TX |
|
Texas |
Victoria, TX |
|
Texas |
Waco-Temple-Bryan, TX |
|
Utah |
Salt Lake City, UT |
|
Virginia |
Charlottesville, VA |
|
Virginia |
Harrisonburg, VA |
|
Virginia |
Norfolk-Portsmouth-Newport News, VA |
|
Virginia |
Richmond-Petersburg, VA |
|
Virginia |
Roanoke-Lynchburg, VA |
|
Virginia |
Burlington, VT-Plattsburgh, NY |
|
Washington |
Seattle-Tacoma, WA |
|
Washington |
Spokane, WA |
|
Washington |
Yakima-Pasco-Richland-Kennewick, WA |
|
Washington, DC |
Washington, DC |
|
West Virginia |
Bluefield-Beckley-Oak Hill, WV |
|
West Virginia |
Charleston-Huntington, WV |
|
West Virginia |
Clarksburg-Weston, WV |
|
West Virginia |
Parkersburg, WV |
|
Wisconsin |
Duluth, MN-Superior, WI |
|
Wisconsin |
Green Bay-Appleton, WI |
|
Wisconsin |
La Crosse-Eau Claire, WI |
|
Wisconsin |
Madison, WI |
|
Wisconsin |
Milwaukee, WI |
|
Wisconsin |
Wausau-Rhinelander, WI |
|
Wyoming |
Casper-Riverton, WY |
SPECIFICATIONS, Average (Subway Advertising) [back to top]
· Subway Interior Advertising Media: 46" w by 11" h and 21" w by 12" h
· Subway Station-Platform Diorama Advertising Media: 62" w by 43" h
· Subway Station-Platform 2-Sheet Advertising Media: 60" w by 46" h
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