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Scroll here to see the latest news and events involving outdoor advertising and Blue Line Media.
6/28/10
Women, Infants and Children (WIC) Programs Promote Services Using Exterior Bus Ads
 
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Women, Infants and Children (WIC) programs provide valuable nutrition education, nutritious foods, breastfeeding support and information to pregnant women, mothers and their children. Although WIC programs are free to eligible women and children, most people are not aware of the existence of WIC programs in their communities. To address the lack of awareness, several CAA-administered WIC program offices have taken steps to inform their communities about their services. While most CAAs focus on traditional advertising methods, some CAAs use the bolder method of public transit advertising to inform residents about their valuable services.
South Plains Community Action Association (SPCAA) recently promoted its WIC program on the outside and inside of public transit buses in Lubbock, Texas. SPCAA’s bus ads promote their nutrition education and breastfeeding support programs, among others, and include an 800 phone number and a website address. “Bus advertising helps promote our WIC programs and services to our citizens, who may not otherwise know about their WIC benefits, says Sandra Hill, SPCAA WIC Program Director. Mid-Iowa Community Action (MICA) also recently advertised its WIC program on Ames, Iowa buses, with a focus on the importance of breastfeeding. MICA’s bus ad touts the benefits of breastfeeding and encourages mothers not to give up on breastfeeding without first seeking MICA’s assistance. “Bus advertising helps us increase awareness about the availability of our WIC programs and services,” says MICA Health Services Compliance Manager Kate Pergande. |
5/1/10
Bank on DC Unveils its New Bank on the Metro Buses
 
| Bank on Washington, D.C., has taken the bold step of advertising its new bank on Metro buses in the country's capitol. The transit ads introduce a new type of banking to DC residents through exterior and interior bus ads. Launched a few years ago, Bank on's have become popular in many cities across the United States. Look for the Bank on ad on your city's public buses. |
3/15/10
Buses All Over the Country to Promote the 2010 Census
 
| While the Postal Service delivers the 2010 Census forms this week to mailboxes all over the country, buses in over 175 cities will carry posters reminding the public about the importance of filling out the Census form and mailing it back. During the 4 week flight, over 13,000 buses nationally will carry the Census posters. Bus advertising is just one component of the Census Bureau's advertising campaign to promote the 2010 Census -- the entire media plan is available for view at www.census.gov. |
2/15/10
Health Departments Use Transit Advertising to Promote Flu Vaccination
 
| Health departments use a great tool to educate the public about the importance of flu vaccination, and it's called transit advertising. Various health departments have partnered with Blue Line Media to include bus ads as part of the media mix to inform citizens about the signficance of H1N1 and the benefits of vaccination. Transit advertising is effective in communicating such announcements to the general public because transit buses go where the public goes: everywhere. |
2/1/10
Arizona WIC Goes High-Tech. With Digital Billboards
 For the first time in its history, the Arizona Women, Infant and Children (WIC) program will promote its services on digital billboards all over Phoenix. Launched a few years ago, the digital billboards are highly effective in capturing people's attention. Through the billboards, Arizona WIC will inform Phoenix residents of their available programs |
1/4/10
Census Bureau Uses Bus Advertising to Recruit Census Takers
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 Starting in mid-January 2010, the U.S. Census Bureau will use bus advertising in southern states through Blue Line Media to recruit temporary, part-time census takers for the 2010 Census. These short-term jobs offer good pay, flexible hours, paid training, and reimbursement for authorized work-related expenses, such as mileage incurred while conducting census work. Best of all, census takers work right in their own communities.
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12/8/09
WICs Partner Up With Blue Line Media
| Multiple Women, Infants and Children (WIC) programs around the country have partnered up with Blue Line Media to get the word out about the important services they provide to deserving demographic groups. From nutrition support to breastfeeding education, WICs play an important role in helping pregnant women and children obtain assistance to lead healthy lives. The WICs' public service announcements will be visible on various media in multiple cities nationwide beginning in February 2010. |
10/19/09
The Leadership Conference on Civil Rights Encourages Participation in the 2010 Census
 
As a 2010 Census national partner, the Leadership Conference on Civil Rights is encouraging bus riders to participate in the 2010 Census and be counted. The bus ads remind bus riders that Census statistics determine, among other things, the amount of various state, federal and private funds to be allocated to counties, cities and private organizations that serve such areas. The transit ads are in English, Spanish and Chinese, depending on the city, and contain catchy taglines about the consequences of not participating in the Census.
Learn more about the importance of the 2010 Census by visiting www.2010census.gov. |
10/5/09
HUD Healthy Homes Grantees Team Up With Blu Line Media
 
| Various HUD Healthy Homes grantees around the country have teamed up with Blue Line Media to promote lead prevention services through outdoor advertising. The grantees -- comprised of nonprofits and government organizations -- obtain funding from HUD to assist homeowners and renters to rid their homes of lead. |
9/15/09
The Centers for Disease Control Taps Blue Line Media to Place Flu Vaccination PSAs
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 Beginning on October 5, 2009, buses in various cities will carry the CDC's flu awareness and vaccination public service bus advertising messages. The ads encourage citizens to get vaccinated to avoid catching the flu and missing on important activities such as work, school and family time.
Learn more about the importance of flu vaccination at www.flu.gov.
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8/6/09
Blue Line Media signs National Partnership Agreement with the U.S. Census Bureau.
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 Today, Blue Line Media signed a National Partnership Agreement with the U.S. Census Bureau, pursuant to which Blue Line Media commits to using and distributing educational materials and coordinating placement of 2010 Census awareness advertisements on various outdoor media by the Census Bureau, national and regional partners and Complete Count Committees.
To learn more about the Census Bureau and the 2010 Census, please visit www.census.gov.
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6/29/09
Community Action and Related Agencies Offer Home-Related Services on the Buses
 
| Community action and related agencies are offering home weatherization and related services on the bus interior ads, starting June 1, 2009. Several cities' community action agencies are participating, with the help of the Community Action Partnership, based in Washington D.C. |
6/15/09
The Salvation Army Partners With Blue Line Media to Promote its Services in Over 25 Cities
 
| The Salvation Army has placed posters on buses in over 25 cities to promote its services and reiterate the importance of donating during difficult times. |
6/1/09
The Department of Veterans Affairs Partners With Blue Line Media to Promote a Suicide Prevention Hotline.
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 On June 1, 2009, buses across the country will leave their depots carrying a message of hope for those who have served their country and are undergoing an emotial crisis. Through interior bus ads, veterans and their loved ones will learn of a life-saving service the Department of Veterans Affairs (VA) has established called the VA Suicide Prevention Lifeline, 1-800-273-TALK. The ads will run through August 30, 2009.
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3/31/09
The 2009 Nat'l Conference on Volunteering & Service Will Take Place in San Francisco.
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 If you ride the buses in San Francisco or the East Bay (Alameda and Contra Costa counties), you have seen the bus ads for the 2009 Nat'l Conference on Volunteering & Service, and you know that the conference takes place in San Francisco from June 22 - 24, 2009. Hop on the buses and take a look for yourself.
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12/1/08
Blue Line Media Provides Nationwide Advertising Space for the FCC's Digital TV Transition Message.
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 Beginning on December 1, 2008, the FCC's Digital TV Transition PSAs will appear on bus interiors in over 70 markets nationwide. The PSAs inform bus riders of the importance of planning for the transition from analog TV to digital TV on February 17, 2009.
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