The Bar Coasters Reach the Target Demographic in a Unique Way
Feb. 14, 2016
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Sports Illustrated is advertising its Fan Festival on coasters distributed in bars and restaurants near its event.
Restaurants and bars use the coasters and Sports Illustrated gets the benefit of the heavily targeted impressions.
Each coaster is approximately 4 inches by 4 inches and features one of Sports Illustrated's models.
See below image of Sports Illustrated's ad.