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AT&T previews blogging options.
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BMW debuts its SUV.
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The Oscars promote the show
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Toyota engages drivers with size.
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Colleges reach the general public.
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The Hulk makes its debut.
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An education celebration on an ad.
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Stations ask citizens to tune in.
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DESCRIPTION [back to top]
With this medium, you can reach a demographic that has learned to avoid commercial television and radio with DVR systems such as TiVo. Not to mention that this medium averages gross impression figures of over 5,000,000 per month in larger markets. Advertisers that succeed with this medium include movie studios, car dealerships and retailers.
Whether purchased annually or for a particular campaign, this medium will make an impact in any marketing mix.
Make this medium part of your outdoor-out of home advertising media mix, including transit advertising media, bus advertising media, bus-transit stop-shelter advertising media, bench advertising, subway advertising media, train-rail advertising media, billboard advertising media, mobile billboard advertising media, airport advertising media and more.
PRODUCTS [back to top]
· King (bus side; facing street)
· Queen (bus side; facing curb)
· Tail (bus back)
· Bus Wrap
RATES, Estimated [back to top]
General:
· King: $300 - $600/unit/month.
· Queen: $200 - $400/unit/month.
· Tail: $150 - $350/unit/month.
· Bus Wrap: $750 - $5,000/unit/month.
All rates and minimum unit figures depend on the medium, timing and market and may change without notice.
Discounts:
Government and nonprofit organizations receive a 50% discount during certain months of the year.
Federal government agencies may make purchases on a streamlined and discounted basis under GSA contract no. GS-07F-0259V.
Minimum Purchase:
Minimum of 15 to 100 units, depending on the medium, timing and market.
Production and Installation:
Additional fees for production and installation may apply.
Free production and free installation is offered during certain months of the year.
MARKETS [back to top]
Available nationally in small, medium and large markets.
May be available in some of the following markets:
|
State
 |
Market |
|
Alabama |
Birmingham (Anniston and Tuscaloosa), AL |
|
Alabama |
Dothan, AL |
|
Alabama |
Huntsville-Decatur (Florence), AL |
|
Alabama |
Mobile (incl. University of South Alabama), AL |
|
Alabama |
Montgomery-Selma, AL |
|
Alaska |
Anchorage, AK |
|
Alaska |
Fairbanks, AK |
|
Alaska |
Juneau, AK |
|
Arizona |
Phoenix, AZ |
|
Arizona |
Tucson (Sierra Vista), AZ |
|
Arkansas |
Ft. Smith-Fayetteville-Springdale-Rogers, AR |
|
Arkansas |
Jonesboro, AR |
|
Arkansas |
Little Rock-Pine Bluff, AR |
|
Arkansas |
Monroe, LA-El Dorado, AR |
|
California |
Antelope Valley (incl. Lancaster & Palmdale), CA |
|
California |
Bakersfield, CA |
|
California |
Chico-Redding, CA |
|
California |
Coachella Valley (incl. Palms Springs & Thousand Palms), CA |
|
California |
Davis, CA |
|
California |
East Bay (Alameda County, incl. Oakland), CA |
|
California |
East Bay (Contra Costa County, incl. Concord & Walnut Creek), CA |
|
California |
Eureka, CA |
|
California |
Fairfield, CA |
|
California |
Fresno-Visalia, CA |
|
California |
Inland Empire (San Bernardino County), CA |
|
California |
Los Angeles, CA |
|
California |
Long Beach, CA |
|
California |
Marin (incl. San Rafael), CA |
|
California |
Merced, CA |
|
California |
Modesto, CA |
|
California |
Monterey-Salinas, CA |
|
California |
Napa, CA |
|
California |
Orange County (incl. Santa Ana), CA |
|
California |
Palm Springs, CA |
|
California |
Sacramento, CA |
|
California |
San Diego, CA |
|
California |
San Francisco, CA |
|
California |
San Joaquin County (incl. Stockton), CA |
|
California |
San Mateo County (incl. Redwood City), CA |
|
California |
Santa Barbara-Santa Maria-San Luis Obispo, CA |
|
California |
Santa Clara Valley (incl. San Jose & Silicon Valley), CA |
|
California |
Santa Cruz, CA |
|
California |
Sonoma County (incl. Santa Rosa), CA |
|
California |
Vallejo, CA |
|
California |
Ventura County (incl. Oxnard), CA |
|
Colorado |
Roaring Fork Valley (incl. Aspen), CO |
|
Colorado |
Yuma, AZ-El Centro, CO |
|
Colorado |
Colorado Springs-Pueblo, CO |
|
Colorado |
Fort (Ft.) Collins, CO |
|
Colorado |
Denver, CO |
|
Colorado |
Eagle County (incl. Vail), CO |
|
Colorado |
Grand Junction-Montrose, CO |
|
Colorado |
Summit County, CO |
|
Colorado |
Winter Park (incl. Grand County), CO |
|
Connecticut |
Bridgeport, CT |
|
Connecticut |
Hartford, CT |
|
Connecticut |
New Haven (incl. Wallingford), CT |
|
Connecticut |
Norwalk, CT |
|
Connecticut |
Norwich, CT |
|
Connecticut |
Stamford, CT |
|
Connecticut |
Waterbury (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT |
|
Delaware |
New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE |
|
Florida |
Daytona Beach, Fl |
|
Florida |
Fort (Ft.) Lauderdale, Fl |
|
Florida |
Fort (Ft.) Myers-Naples, Fl |
|
Florida |
Gainesville, FL |
|
Florida |
Jacksonville, FL |
|
Florida |
Lakeland, Fl |
|
Florida |
Manatee County (incl. Brandenton), Fl |
|
Florida |
Melbourne, Fl |
|
Florida |
Miami (incl. Miami Beach), FL |
|
Florida |
Orlando, FL |
|
Florida |
Palm Beach, Fl |
|
Florida |
Panama City, FL |
|
Florida |
Pensacola-Fort (Ft.) Walton Beach, Fl |
|
Florida |
Sarasota, Fl |
|
Florida |
Saint (St.) Petersburg-Clearwater, Fl |
|
Florida |
Tallahassee (incl. Forida State University & Florida A&M University), Fl |
|
Florida |
Tampa, FL |
|
Florida |
West Palm Beach-Fort (Ft.) Pierce, FL |
|
Georgia |
Albany, GA |
|
Georgia |
Atlanta, GA |
|
Georgia |
Athens (incl. University of Georgia), GA |
|
Georgia |
Augusta, GA |
|
Georgia |
Columbus, GA |
|
Georgia |
Macon, GA |
|
Georgia |
Savannah, GA |
|
Georgia |
Thomasville, GA |
|
Hawaii |
Honolulu, HI (Island of Oahu) |
|
Idaho |
Boise, ID |
|
Idaho |
Idaho Falls-Pocatello, ID |
|
Idaho |
Twin Falls, ID |
|
Illinois |
Champaign, IL |
|
Illinois |
Chicago, IL |
|
Illinois |
Decatur, IL |
|
Illinois |
Macomb (incl. Western Illinois University), IL |
|
Illinois |
Madison, IL |
|
Illinois |
Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
|
Illinois |
Peoria-Bloomington, IL |
|
Illinois |
Rockford, IL |
|
Illinois |
Rock Island County (incl. Moline), IL |
|
Illinois |
Springfield, IL |
|
Illinois |
Saint (St.) Clair County (incl. East Saint (St.) Louis), IL |
|
Indiana |
Bloomington, IN |
|
Indiana |
Evansville, IN |
|
Indiana |
Fort (Ft.) Wayne, IN |
|
Indiana |
Gary, IN |
|
Indiana |
Indianapolis, IN |
|
Indiana |
Lafayette, IN |
|
Indiana |
Muncie (incl. Ball State University), IN |
|
Indiana |
South Bend-Elkhart, IN |
|
Indiana |
Terre Haute, IN |
|
Iowa |
Ames, IA |
|
Iowa |
Cedar Rapids City & Dubuque, IA |
|
Iowa |
Davenport, IA |
|
Iowa |
Des Moines, IA |
|
Iowa |
Iowa City (incl. University of Iowa), IA |
|
Iowa |
Quincy, IL-Hannibal, MO-Keokuk, IA |
|
Iowa |
Sioux City, IA |
|
Iowa |
Waterloo, IA |
|
Kansas |
Joplin, MO-Pittsburg, KS |
|
Kansas |
Kansas City, KS |
|
Kansas |
Topeka, KS |
|
Kansas |
Wichita-Hutchinson, KS |
|
Kentucky |
Bowling Green, KY |
|
Kentucky |
Lexington, KY |
|
Kentucky |
Louisville, KY |
|
Kentucky |
North Kentucky (incl. Fort (Ft.) Wright & Covington), KY |
|
Louisiana |
Alexandria, LA |
|
Louisiana |
Baton Rouge, LA |
|
Louisiana |
Lafayette, LA |
|
Louisiana |
Lake Charles, LA |
|
Louisiana |
New Orleans, LA |
|
Louisiana |
Shreveport, LA |
|
Maine |
Bangor, ME |
|
Maine |
Portland-Auburn, ME |
|
Maine |
Presque Isle, ME |
|
Maryland |
Annapolis, MD |
|
Maryland |
Baltimore, MD |
|
Maryland |
Montgomery County (incl. Rockville), MD |
|
Maryland |
Prince George's County, MD |
|
Maryland |
Salisbury, MD |
|
Massachusetts |
Amherst & Northampton (incl. University of Massachusetts), MA (Manchester, NH) |
|
Massachusetts |
Attleboro Taunton, MA |
|
Massachusetts |
Boston, MA (Manchester, NH) |
|
Massachusetts |
Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA |
|
Massachusetts |
Brockton, MA |
|
Massachusetts |
New Bedford-Fall River, MA |
|
Massachusetts |
Springfield, MA |
|
Massachusetts |
Worcester, MA |
|
Michigan |
Alpena, MI |
|
Michigan |
Ann Arbor, MI |
|
Michigan |
Detroit, MI |
|
Michigan |
Flint-Saginaw-Bay City, MI |
|
Michigan |
Grand Rapids-Battle Creek, MI |
|
Michigan |
Kalamazoo, MI |
|
Michigan |
Lansing, MI |
|
Michigan |
Marquette, MI |
|
Michigan |
Traverse City-Cadillac, MI |
|
Minnesota |
Duluth, MN |
|
Minnesota |
Mankato, MN |
|
Minnesota |
Minneapolis-St. Paul, MN |
|
Minnesota |
Rochester, MN-Mason City, IA-Austin, MN |
|
Minnesota |
Saint (St.) Cloud, MN |
|
Mississippi |
Biloxi-Gulfport, MS |
|
Mississippi |
Columbus-Tupelo-West Point, MS |
|
Mississippi |
Greenwood-Greenville, MS |
|
Mississippi |
Hattiesburg-Laurel, MS |
|
Mississippi |
Jackson, MS |
|
Mississippi |
Meridian, MS |
|
Missouri |
Columbia-Jefferson City, MO |
|
Missouri |
Kansas City, MO |
|
Missouri |
Ottumwa, IA-Kirksville, MO |
|
Missouri |
Springfield, MO |
|
Missouri |
St. Joseph, MO |
|
Missouri |
St. Louis, MO |
|
Montana |
Billings, MT |
|
Montana |
Butte-Bozeman, MT |
|
Montana |
Glendive, MT |
|
Montana |
Great Falls, MT |
|
Montana |
Helena, MT |
|
Montana |
Missoula, MT |
|
Nebraska |
Cheyenne, WY-Scottsbluff, NE |
|
Nebraska |
Lincoln & Hastings-Kearney, NE |
|
Nebraska |
North Platte, NE |
|
Nebraska |
Omaha, NE |
|
Nevada |
Las Vegas, NV |
|
Nevada |
Reno, NV |
|
Nevada |
Stateline (incl. Lake Tahoe), NV |
|
New Hampshire |
Concord, NH |
|
New Hampshire |
Portsmouth, Dover, Newington and Durham (incl. University of New Hampshire), NH |
|
New Jersey |
Newark, NJ |
|
New Jersey |
Entire State of NJ |
|
New Mexico |
Albuquerque, NM |
|
New Mexico |
Santa Fe, NM |
|
New York |
Albany-Schenectady-Troy, NY |
|
New York |
Binghamton, NY |
|
New York |
Buffalo-Niagara Falls, NY |
|
New York |
Elmira, NY |
|
New York |
Ithaca, NY |
|
New York |
Long Island (Nassau County), NY |
|
New York |
Long Island (Suffolk County), NY |
|
New York |
New York City (Bronx, The), NY |
|
New York |
New York City (Brooklyn), NY |
|
New York |
New York City (Manhattan), NY |
|
New York |
New York City (Queens), NY |
|
New York |
New York (Staten Island), NY |
|
New York |
Rochester, NY |
|
New York |
Rome-Utica, NY |
|
New York |
Syracuse, NY |
|
New York |
Watertown, NY |
|
New York |
Westchester County (incl. White Plains & Yonkers), NY |
|
North Carolina |
Chapel Hill, NC |
|
North Carolina |
Charlotte, NC |
|
North Carolina |
Durham, NC |
|
North Carolina |
Fayetteville, NC |
|
North Carolina |
Greensboro-High Point, NC |
|
North Carolina |
Greenville-New Bern-Washington, NC |
|
North Carolina |
Raleigh, NC |
|
North Carolina |
Wilmington, NC |
|
North Carolina |
Winston-Salem, NC |
|
North Dakota |
Fargo & Moorhead-Valley City, ND |
|
North Dakota |
Minot-Bismarck & Mandan-Dickinson (Williston), ND |
|
Ohio |
Akron, OH |
|
Ohio |
Canton, OH |
|
Ohio |
Cincinnati, OH |
|
Ohio |
Cleveland, OH |
|
Ohio |
Columbus, OH |
|
Ohio |
Dayton, OH |
|
Ohio |
Lima, OH |
|
Ohio |
Toledo, OH |
|
Ohio |
Wheeling, WV-Steubenville, OH |
|
Ohio |
Youngstown, OH |
|
Ohio |
Zanesville, OH |
|
Oklahoma |
Oklahoma City, OK |
|
Oklahoma |
Oklahoma State University, OK |
|
Oklahoma |
Sherman, TX-Ada, OK |
|
Oklahoma |
Tulsa, OK |
|
Oklahoma |
Wichita Falls, TX-Lawton, OK |
|
Oregon |
Bend, OR |
|
Oregon |
Eugene, OR |
|
Oregon |
Medford-Klamath Falls, OR |
|
Oregon |
Portland, OR |
|
Oregon |
Salem, OR |
|
Pennsylvania |
Allentown, PA |
|
Pennsylvania |
Erie, PA |
|
Pennsylvania |
Harrisburg, PA |
|
Pennsylvania |
Johnstown-Altoona, PA |
|
Pennsylvania |
Lancaster, PA |
|
Pennsylvania |
Lebanon, PA |
|
Pennsylvania |
Monroe County, PA |
|
Pennsylvania |
Philadelphia, PA |
|
Pennsylvania |
Pittsburgh, PA |
|
Pennsylvania |
Reading, PA |
|
Pennsylvania |
State College (incl. Pennsylvania State University), PA |
|
Pennsylvania |
Westmoreland County (incl. Greensburg), PA |
|
Pennsylvania |
Wilkes Barre-Scranton, PA |
|
Pennsylvania |
Williamsport, PA |
|
Pennsylvania |
York County, PA |
|
Puerto Rico |
San Juan, PR |
|
South Carolina |
Charleston, SC |
|
South Carolina |
Columbia, SC |
|
South Carolina |
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC |
|
South Carolina |
Myrtle Beach-Florence, SC |
|
South Dakota |
Rapid City, SD |
|
South Dakota |
Sioux Falls (Mitchell), SD |
|
Tennessee |
Chattanooga, TN |
|
Tennessee |
Jackson, TN |
|
Tennessee |
Knoxville, TN |
|
Tennessee |
Memphis, TN |
|
Tennessee |
Nashville, TN |
|
Tennessee |
Tri-Cities, TN-VA |
|
Texas |
Abilene-Sweetwater, TX |
|
Texas |
Amarillo, TX |
|
Texas |
Austin, TX |
|
Texas |
Beaumont-Port Arthur, TX |
|
Texas |
College Station-Bryan (incl. Texas A&M University), TX |
|
Texas |
Corpus Christi, TX |
|
Texas |
Dallas, TX |
|
Texas |
Denton County (incl. Lewisville & University of North Texas), TX |
|
Texas |
El Paso, TX |
|
Texas |
Fort (Ft.) Worth, TX |
|
Texas |
Harlingen-Weslaco-Brownsville-McAllen, TX |
|
Texas |
Houston, TX |
|
Texas |
Laredo, TX |
|
Texas |
Lubbock (incl. Texas Technical University), TX |
|
Texas |
Odessa-Midland, TX |
|
Texas |
San Angelo, TX |
|
Texas |
San Antonio, TX |
|
Texas |
Tyler-Longview (Lufkin & Nacogdoches), TX |
|
Texas |
Victoria, TX |
|
Texas |
Waco-Temple-Bryan, TX |
|
Utah |
Logan, UT |
|
Utah |
Park City, UT |
|
Utah |
Salt Lake City, UT |
|
Virginia |
Blacksburg, VA |
|
Virginia |
Burlington, VT-Plattsburgh, NY |
|
Virginia |
Charlottesville, VA |
|
Virginia |
Hampton-Norfolk-Virginia Beach, VA |
|
Virginia |
Harrisonburg, VA |
|
Virginia |
Lynchburg, VA |
|
Virginia |
Portsmouth-Newport News, VA |
|
Virginia |
Richmond-Petersburg, VA |
|
Virginia |
Roanoke-Lynchburg, VA |
|
Virginia |
Williamsburg, VA |
|
Washington |
Bellingham, WA |
|
Washington |
Bremerton, WA |
|
Washington |
Everett, WA |
|
Washington |
Grays Harbor, WA |
|
Washington |
Olympia, WA |
|
Washington |
Richland, WA |
|
Washington |
Seattle, WA |
|
Washington |
Snohomish County (excl. Everett), WA |
|
Washington |
Spokane, WA |
|
Washington |
Tacoma, WA |
|
Washington |
Vancouver, WA |
|
Washington |
Wenatchee (Chelan & Douglas Counties), WA |
|
Washington |
Yakima-Pasco-Kennewick, WA |
|
Washington, DC |
Washington, DC |
|
West Virginia |
Bluefield-Beckley-Oak Hill, WV |
|
West Virginia |
Charleston, WV |
|
West Virginia |
Clarksburg-Weston, WV |
|
West Virginia |
Huntington, WV |
|
West Virginia |
Parkersburg, WV |
|
Wisconsin |
Eau Claire, WI |
|
Wisconsin |
Green Bay-Appleton, WI |
|
Wisconsin |
Janesville, WI |
|
Wisconsin |
Kenosha, WI |
|
Wisconsin |
La Crosse, WI |
|
Wisconsin |
Madison, WI |
|
Wisconsin |
Milwaukee, WI |
|
Wisconsin |
Racine, WI |
|
Wisconsin |
Sheboygan, WI |
|
Wisconsin |
Superior, WI |
|
Wisconsin |
Waukesha, WI |
|
Wisconsin |
Wausau-Rhinelander, WI |
|
Wyoming |
Casper-Riverton, WY |
SPECIFICATIONS (Average) [back to top]
· King: 144" w by 30" h
· Queen: 88" w by 30" h
· Tail: 70" w by 21" h
· Bus Wrap: varies by market
|
|
