|
Bus Exterior Advertising Media
|
The Oscars promote the show.
|
AT&T uses bus in its ad mix.
|
Bus Interior Advertising Media
|
Flexcar sends a "green" message.
|
CSAC advertises Cal Grants.
|
College-University Bus-Shuttle Advertising Media
|
All Student reaches riders.
|
Nellie Mae makes a splash with bus.
|
DESCRIPTION (Bus Advertising) [back to top]
Bus advertising with Blue Line Media is an excellent medium to reach the general public. Bus advertising displays and placards are located on the exterior and interior of general public buses and college and university buses and shuttles. Because of their great visibility and low cost, bus advertising signs produce impressions at a low CPM.
Bus advertising boards and placards come in several forms: bus exterior advertising (bus side advertising, bus back advertising or bus wrap advertising); bus interior advertising (inside bus advertising); and college bus advertising.
Bus advertising posters and placards are highly effective in reaching a captive audience. Bus advertising displays reach car drivers and bus riders -- two groups that are held "captive" in their seats and exposed to the bus ads. For that reason, bus advertising boards succeed in communicating a message to a captive audience.
Many different types of advertisers use bus ads to get the word out about their programs, services and products. Their bus ad poster and placard photos are scatted throughout this page and other pages in this site.
Make bus advertising media part of your outdoor-out of home advertising media mix, including transit advertising media, bus advertising media, bus stop-shelter advertising media, bench advertising, subway advertising media, train-rail advertising media, billboard advertising media, mobile billboard advertising media, airport advertising media and more.
PRODUCTS (Bus Advertising)
· Bus Exterior Advertising Media
· Bus Interior Advertising Media
· College-University Bus-Shuttle Advertising Media
RATES, Estimated (Bus Advertising) [back to top]
General:
· Bus Exterior Advertising Media (bus side advertising or bus back advertising): $150 - $600/unit/month
(Bus wrap advertising ranges from $750 - $5,000/unit/month)
· Bus Interior Advertising Media (inside bus advertising): $20 - $50/unit/month.
· College-University Bus-Shuttle Advertising Media: $40 - $75/unit/month.
All rates and mimimum unit figures for bus advertising depend on the bus ads medium, timing and market, and bus ads availability may change without notice
Discounts:
Government and nonprofit organizations receive a 50% discount on bus advertising during certain months of the year.
Federal government agencies may purchase bus advertising on a streamlined and discounted basis under GSA contract no. GS-07F-0259V.
Minimum Purchase:
Minimum of 50 to 200 bus advertising units, depending on the bus ads medium, timing and market.
Production and Installation:
Additional fees for production and installation of bus advertising displays may apply.
Free production and free installation of bus ad displays is offered during certain months of the year.
MARKETS (Bus Advertising) [back to top]
Bus advertising is available nationally in small, medium and large markets.
Bus ads may be available in some of the following markets:
|
State
 |
Market |
|
Alabama |
Birmingham (Anniston and Tuscaloosa), AL |
|
Alabama |
Dothan, AL |
|
Alabama |
Huntsville-Decatur (Florence), AL |
|
Alabama |
Mobile (incl. University of South Alabama), AL |
|
Alabama |
Montgomery-Selma, AL |
|
Alaska |
Anchorage, AK |
|
Alaska |
Fairbanks, AK |
|
Alaska |
Juneau, AK |
|
Arizona |
Phoenix, AZ |
|
Arizona |
Tucson (Sierra Vista), AZ |
|
Arkansas |
Ft. Smith-Fayetteville-Springdale-Rogers, AR |
|
Arkansas |
Jonesboro, AR |
|
Arkansas |
Little Rock-Pine Bluff, AR |
|
Arkansas |
Monroe, LA-El Dorado, AR |
|
California |
Antelope Valley (incl. Lancaster & Palmdale), CA |
|
California |
Bakersfield, CA |
|
California |
Chico-Redding, CA |
|
California |
Coachella Valley (incl. Palms Springs & Thousand Palms), CA |
|
California |
Davis, CA |
|
California |
East Bay (Alameda County, incl. Oakland), CA |
|
California |
East Bay (Contra Costa County, incl. Concord & Walnut Creek), CA |
|
California |
Eureka, CA |
|
California |
Fairfield, CA |
|
California |
Fresno-Visalia, CA |
|
California |
Inland Empire (San Bernardino County), CA |
|
California |
Los Angeles, CA |
|
California |
Long Beach, CA |
|
California |
Marin (incl. San Rafael), CA |
|
California |
Merced, CA |
|
California |
Modesto, CA |
|
California |
Monterey-Salinas, CA |
|
California |
Napa, CA |
|
California |
Orange County (incl. Santa Ana), CA |
|
California |
Palm Springs, CA |
|
California |
Sacramento, CA |
|
California |
San Diego, CA |
|
California |
San Francisco, CA |
|
California |
San Joaquin County (incl. Stockton), CA |
|
California |
San Mateo County (incl. Redwood City), CA |
|
California |
Santa Barbara-Santa Maria-San Luis Obispo, CA |
|
California |
Santa Clara Valley (incl. San Jose & Silicon Valley), CA |
|
California |
Santa Cruz, CA |
|
California |
Sonoma County (incl. Santa Rosa), CA |
|
California |
Vallejo, CA |
|
California |
Ventura County (incl. Oxnard), CA |
|
Colorado |
Roaring Fork Valley (incl. Aspen), CO |
|
Colorado |
Yuma, AZ-El Centro, CO |
|
Colorado |
Colorado Springs-Pueblo, CO |
|
Colorado |
Fort (Ft.) Collins, CO |
|
Colorado |
Denver, CO |
|
Colorado |
Eagle County (incl. Vail), CO |
|
Colorado |
Grand Junction-Montrose, CO |
|
Colorado |
Summit County, CO |
|
Colorado |
Winter Park (incl. Grand County), CO |
|
Connecticut |
Bridgeport, CT |
|
Connecticut |
Hartford, CT |
|
Connecticut |
New Haven (incl. Wallingford), CT |
|
Connecticut |
Norwalk, CT |
|
Connecticut |
Norwich, CT |
|
Connecticut |
Stamford, CT |
|
Connecticut |
Waterbury (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT |
|
Delaware |
New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE |
|
Florida |
Daytona Beach, Fl |
|
Florida |
Fort (Ft.) Lauderdale, Fl |
|
Florida |
Fort (Ft.) Myers-Naples, Fl |
|
Florida |
Gainesville, FL |
|
Florida |
Jacksonville, FL |
|
Florida |
Lakeland, Fl |
|
Florida |
Manatee County (incl. Brandenton), Fl |
|
Florida |
Melbourne, Fl |
|
Florida |
Miami (incl. Miami Beach), FL |
|
Florida |
Orlando, FL |
|
Florida |
Palm Beach, Fl |
|
Florida |
Panama City, FL |
|
Florida |
Pensacola-Fort (Ft.) Walton Beach, Fl |
|
Florida |
Sarasota, Fl |
|
Florida |
Saint (St.) Petersburg-Clearwater, Fl |
|
Florida |
Tallahassee (incl. Forida State University & Florida A&M University), Fl |
|
Florida |
Tampa, FL |
|
Florida |
West Palm Beach-Fort (Ft.) Pierce, FL |
|
Georgia |
Albany, GA |
|
Georgia |
Atlanta, GA |
|
Georgia |
Athens (incl. University of Georgia), GA |
|
Georgia |
Augusta, GA |
|
Georgia |
Columbus, GA |
|
Georgia |
Macon, GA |
|
Georgia |
Savannah, GA |
|
Georgia |
Thomasville, GA |
|
Hawaii |
Honolulu, HI (Island of Oahu) |
|
Idaho |
Boise, ID |
|
Idaho |
Idaho Falls-Pocatello, ID |
|
Idaho |
Twin Falls, ID |
|
Illinois |
Champaign, IL |
|
Illinois |
Chicago, IL |
|
Illinois |
Decatur, IL |
|
Illinois |
Macomb (incl. Western Illinois University), IL |
|
Illinois |
Madison, IL |
|
Illinois |
Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
|
Illinois |
Peoria-Bloomington, IL |
|
Illinois |
Rockford, IL |
|
Illinois |
Rock Island County (incl. Moline), IL |
|
Illinois |
Springfield, IL |
|
Illinois |
Saint (St.) Clair County (incl. East Saint (St.) Louis), IL |
|
Indiana |
Bloomington, IN |
|
Indiana |
Evansville, IN |
|
Indiana |
Fort (Ft.) Wayne, IN |
|
Indiana |
Gary, IN |
|
Indiana |
Indianapolis, IN |
|
Indiana |
Lafayette, IN |
|
Indiana |
Muncie (incl. Ball State University), IN |
|
Indiana |
South Bend-Elkhart, IN |
|
Indiana |
Terre Haute, IN |
|
Iowa |
Ames, IA |
|
Iowa |
Cedar Rapids City & Dubuque, IA |
|
Iowa |
Davenport, IA |
|
Iowa |
Des Moines, IA |
|
Iowa |
Iowa City (incl. University of Iowa), IA |
|
Iowa |
Quincy, IL-Hannibal, MO-Keokuk, IA |
|
Iowa |
Sioux City, IA |
|
Iowa |
Waterloo, IA |
|
Kansas |
Joplin, MO-Pittsburg, KS |
|
Kansas |
Kansas City, KS |
|
Kansas |
Topeka, KS |
|
Kansas |
Wichita-Hutchinson, KS |
|
Kentucky |
Bowling Green, KY |
|
Kentucky |
Lexington, KY |
|
Kentucky |
Louisville, KY |
|
Kentucky |
North Kentucky (incl. Fort (Ft.) Wright & Covington), KY |
|
Louisiana |
Alexandria, LA |
|
Louisiana |
Baton Rouge, LA |
|
Louisiana |
Lafayette, LA |
|
Louisiana |
Lake Charles, LA |
|
Louisiana |
New Orleans, LA |
|
Louisiana |
Shreveport, LA |
|
Maine |
Bangor, ME |
|
Maine |
Portland-Auburn, ME |
|
Maine |
Presque Isle, ME |
|
Maryland |
Annapolis, MD |
|
Maryland |
Baltimore, MD |
|
Maryland |
Montgomery County (incl. Rockville), MD |
|
Maryland |
Prince George's County, MD |
|
Maryland |
Salisbury, MD |
|
Massachusetts |
Amherst & Northampton (incl. University of Massachusetts), MA (Manchester, NH) |
|
Massachusetts |
Attleboro Taunton, MA |
|
Massachusetts |
Boston, MA (Manchester, NH) |
|
Massachusetts |
Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA |
|
Massachusetts |
Brockton, MA |
|
Massachusetts |
New Bedford-Fall River, MA |
|
Massachusetts |
Springfield, MA |
|
Massachusetts |
Worcester, MA |
|
Michigan |
Alpena, MI |
|
Michigan |
Ann Arbor, MI |
|
Michigan |
Detroit, MI |
|
Michigan |
Flint-Saginaw-Bay City, MI |
|
Michigan |
Grand Rapids-Battle Creek, MI |
|
Michigan |
Kalamazoo, MI |
|
Michigan |
Lansing, MI |
|
Michigan |
Marquette, MI |
|
Michigan |
Traverse City-Cadillac, MI |
|
Minnesota |
Duluth, MN |
|
Minnesota |
Mankato, MN |
|
Minnesota |
Minneapolis-St. Paul, MN |
|
Minnesota |
Rochester, MN-Mason City, IA-Austin, MN |
|
Minnesota |
Saint (St.) Cloud, MN |
|
Mississippi |
Biloxi-Gulfport, MS |
|
Mississippi |
Columbus-Tupelo-West Point, MS |
|
Mississippi |
Greenwood-Greenville, MS |
|
Mississippi |
Hattiesburg-Laurel, MS |
|
Mississippi |
Jackson, MS |
|
Mississippi |
Meridian, MS |
|
Missouri |
Columbia-Jefferson City, MO |
|
Missouri |
Kansas City, MO |
|
Missouri |
Ottumwa, IA-Kirksville, MO |
|
Missouri |
Springfield, MO |
|
Missouri |
St. Joseph, MO |
|
Missouri |
St. Louis, MO |
|
Montana |
Billings, MT |
|
Montana |
Butte-Bozeman, MT |
|
Montana |
Glendive, MT |
|
Montana |
Great Falls, MT |
|
Montana |
Helena, MT |
|
Montana |
Missoula, MT |
|
Nebraska |
Cheyenne, WY-Scottsbluff, NE |
|
Nebraska |
Lincoln & Hastings-Kearney, NE |
|
Nebraska |
North Platte, NE |
|
Nebraska |
Omaha, NE |
|
Nevada |
Las Vegas, NV |
|
Nevada |
Reno, NV |
|
Nevada |
Stateline (incl. Lake Tahoe), NV |
|
New Hampshire |
Concord, NH |
|
New Hampshire |
Portsmouth, Dover, Newington and Durham (incl. University of New Hampshire), NH |
|
New Jersey |
Newark, NJ |
|
New Jersey |
Entire State of NJ |
|
New Mexico |
Albuquerque, NM |
|
New Mexico |
Santa Fe, NM |
|
New York |
Albany-Schenectady-Troy, NY |
|
New York |
Binghamton, NY |
|
New York |
Buffalo-Niagara Falls, NY |
|
New York |
Elmira, NY |
|
New York |
Ithaca, NY |
|
New York |
Long Island (Nassau County), NY |
|
New York |
Long Island (Suffolk County), NY |
|
New York |
New York City (Bronx, The), NY |
|
New York |
New York City (Brooklyn), NY |
|
New York |
New York City (Manhattan), NY |
|
New York |
New York City (Queens), NY |
|
New York |
New York (Staten Island), NY |
|
New York |
Rochester, NY |
|
New York |
Rome-Utica, NY |
|
New York |
Syracuse, NY |
|
New York |
Watertown, NY |
|
New York |
Westchester County (incl. White Plains & Yonkers), NY |
|
North Carolina |
Chapel Hill, NC |
|
North Carolina |
Charlotte, NC |
|
North Carolina |
Durham, NC |
|
North Carolina |
Fayetteville, NC |
|
North Carolina |
Greensboro-High Point, NC |
|
North Carolina |
Greenville-New Bern-Washington, NC |
|
North Carolina |
Raleigh, NC |
|
North Carolina |
Wilmington, NC |
|
North Carolina |
Winston-Salem, NC |
|
North Dakota |
Fargo & Moorhead-Valley City, ND |
|
North Dakota |
Minot-Bismarck & Mandan-Dickinson (Williston), ND |
|
Ohio |
Akron, OH |
|
Ohio |
Canton, OH |
|
Ohio |
Cincinnati, OH |
|
Ohio |
Cleveland, OH |
|
Ohio |
Columbus, OH |
|
Ohio |
Dayton, OH |
|
Ohio |
Lima, OH |
|
Ohio |
Toledo, OH |
|
Ohio |
Wheeling, WV-Steubenville, OH |
|
Ohio |
Youngstown, OH |
|
Ohio |
Zanesville, OH |
|
Oklahoma |
Oklahoma City, OK |
|
Oklahoma |
Oklahoma State University, OK |
|
Oklahoma |
Sherman, TX-Ada, OK |
|
Oklahoma |
Tulsa, OK |
|
Oklahoma |
Wichita Falls, TX-Lawton, OK |
|
Oregon |
Bend, OR |
|
Oregon |
Eugene, OR |
|
Oregon |
Medford-Klamath Falls, OR |
|
Oregon |
Portland, OR |
|
Oregon |
Salem, OR |
|
Pennsylvania |
Allentown, PA |
|
Pennsylvania |
Erie, PA |
|
Pennsylvania |
Harrisburg, PA |
|
Pennsylvania |
Johnstown-Altoona, PA |
|
Pennsylvania |
Lancaster, PA |
|
Pennsylvania |
Lebanon, PA |
|
Pennsylvania |
Monroe County, PA |
|
Pennsylvania |
Philadelphia, PA |
|
Pennsylvania |
Pittsburgh, PA |
|
Pennsylvania |
Reading, PA |
|
Pennsylvania |
State College (incl. Pennsylvania State University), PA |
|
Pennsylvania |
Westmoreland County (incl. Greensburg), PA |
|
Pennsylvania |
Wilkes Barre-Scranton, PA |
|
Pennsylvania |
Williamsport, PA |
|
Pennsylvania |
York County, PA |
|
Puerto Rico |
San Juan, PR |
|
South Carolina |
Charleston, SC |
|
South Carolina |
Columbia, SC |
|
South Carolina |
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC |
|
South Carolina |
Myrtle Beach-Florence, SC |
|
South Dakota |
Rapid City, SD |
|
South Dakota |
Sioux Falls (Mitchell), SD |
|
Tennessee |
Chattanooga, TN |
|
Tennessee |
Jackson, TN |
|
Tennessee |
Knoxville, TN |
|
Tennessee |
Memphis, TN |
|
Tennessee |
Nashville, TN |
|
Tennessee |
Tri-Cities, TN-VA |
|
Texas |
Abilene-Sweetwater, TX |
|
Texas |
Amarillo, TX |
|
Texas |
Austin, TX |
|
Texas |
Beaumont-Port Arthur, TX |
|
Texas |
College Station-Bryan (incl. Texas A&M University), TX |
|
Texas |
Corpus Christi, TX |
|
Texas |
Dallas, TX |
|
Texas |
Denton County (incl. Lewisville & University of North Texas), TX |
|
Texas |
El Paso, TX |
|
Texas |
Fort (Ft.) Worth, TX |
|
Texas |
Harlingen-Weslaco-Brownsville-McAllen, TX |
|
Texas |
Houston, TX |
|
Texas |
Laredo, TX |
|
Texas |
Lubbock (incl. Texas Technical University), TX |
|
Texas |
Odessa-Midland, TX |
|
Texas |
San Angelo, TX |
|
Texas |
San Antonio, TX |
|
Texas |
Tyler-Longview (Lufkin & Nacogdoches), TX |
|
Texas |
Victoria, TX |
|
Texas |
Waco-Temple-Bryan, TX |
|
Utah |
Logan, UT |
|
Utah |
Park City, UT |
|
Utah |
Salt Lake City, UT |
|
Virginia |
Blacksburg, VA |
|
Virginia |
Burlington, VT-Plattsburgh, NY |
|
Virginia |
Charlottesville, VA |
|
Virginia |
Hampton-Norfolk-Virginia Beach, VA |
|
Virginia |
Harrisonburg, VA |
|
Virginia |
Lynchburg, VA |
|
Virginia |
Portsmouth-Newport News, VA |
|
Virginia |
Richmond-Petersburg, VA |
|
Virginia |
Roanoke-Lynchburg, VA |
|
Virginia |
Williamsburg, VA |
|
Washington |
Bellingham, WA |
|
Washington |
Bremerton, WA |
|
Washington |
Everett, WA |
|
Washington |
Grays Harbor, WA |
|
Washington |
Olympia, WA |
|
Washington |
Richland, WA |
|
Washington |
Seattle, WA |
|
Washington |
Snohomish County (excl. Everett), WA |
|
Washington |
Spokane, WA |
|
Washington |
Tacoma, WA |
|
Washington |
Vancouver, WA |
|
Washington |
Wenatchee (Chelan & Douglas Counties), WA |
|
Washington |
Yakima-Pasco-Kennewick, WA |
|
Washington, DC |
Washington, DC |
|
West Virginia |
Bluefield-Beckley-Oak Hill, WV |
|
West Virginia |
Charleston, WV |
|
West Virginia |
Clarksburg-Weston, WV |
|
West Virginia |
Huntington, WV |
|
West Virginia |
Parkersburg, WV |
|
Wisconsin |
Eau Claire, WI |
|
Wisconsin |
Green Bay-Appleton, WI |
|
Wisconsin |
Janesville, WI |
|
Wisconsin |
Kenosha, WI |
|
Wisconsin |
La Crosse, WI |
|
Wisconsin |
Madison, WI |
|
Wisconsin |
Milwaukee, WI |
|
Wisconsin |
Racine, WI |
|
Wisconsin |
Sheboygan, WI |
|
Wisconsin |
Superior, WI |
|
Wisconsin |
Waukesha, WI |
|
Wisconsin |
Wausau-Rhinelander, WI |
|
Wyoming |
Casper-Riverton, WY |
SPECIFICATIONS, Average (Bus Advertising) [back to top]
· Bus Exterior Advertising Media:
144" w by 30" h (bus side advertising or "King");
88" w by 30" h (bus side advertising or "Queen");
70" w by 21" h (bus back advertising or "Tail")
· Bus Interior Advertising Media (inside bus advertising): 28" w by 11" h
· College-University Bus-Shuttle Advertising Media: 28" w by 11" h
|
|
