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| Billboard Advertising Media |
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B2B advertising works in outdoor.
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Advertiser uses a colorful message.
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Beer maker advertisers in Spanish.
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Career college advertises its location.
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DESCRIPTION (Billboard Advertising) [back to top]
Billboard advertising is on 24 hours a day, 7 days a week. Billboard advertising media produces more gross impressions than any other outdoor medium during a given display period. Billboard advertising displays and placards are also the most popular outdoor advertising type among advertisers ready to reach the general public.
The construction of new billboard advertising signs and placards is prohibited in most cities in the United States, thereby making the existing billboard advertising locations all the more valuable. All types of advertisers recognize this value and use billboard advertising displays in their outdoor ad plan.
Billboard advertising generally comes in three formats: 1) traditional billboard advertising (also known as bulletins); 2) 30-sheet poster billboard advertising and 3) 8-sheet poster billboard advertising. The dimensions for each of these billboard advertising media are displayed below.
Organizations ranging from large corporations to government agencies and nonprofit organizations have adopted billboard ads, including bulletin, 30-sheet poster and 8 sheet poster, as part of their marketing mix.
Make billboard advertising media part of your outdoor-out of home advertising media mix, including transit advertising media, bus advertising media, bus-transit stop-shelter advertising media, bench advertising, subway advertising media, train-rail advertising media, billboard advertising media, mobile billboard advertising media, airport advertising media and more.
PRODUCTS (Billboard Advertising) [back to top]
· Traditional Billboard Advertising Media (Bulletin)
· 30-Sheet Poster Billboard Advertising Media
· 8-Sheet Poster Billboard Advertising Media
RATES (Estimated) (Billboard Advertising) [back to top]
General:
· Traditional Billboard Advertising Media (Bulletin): $2,000 - $30,000/unit/month.
· 30-Sheet Poster Billboard Advertising Media: $1,000 - $5,000/unit/month.
· 8-Sheet Poster Billboard Advertising Media: $500 - $750/unit/month.
All rates and mimimum unit figures for billboard advertising, including 30-sheet and 8-sheet posters, depend on the billboards ads medium, timing and market, and billboard ads availability may change without notice.
Discounts:
Government and nonprofit organizations receive a 50% discount on billboard advertising during certain months of the year.
Federal government agencies may purchase billboard ads on a streamlined and discounted basis under GSA contract no. GS-07F-0259V.
Minimum Purchase:
Minimum of 5 to 20 of billboard advertising units, depending on the billboard ads medium, timing and market.
Production and Installation:
Additional fees for production and installation of billboard advertising displays, including 30-sheet and 8-sheet posters, may apply.
Free production and free installation of billboard ad displays, including 30-sheet and 8-sheet posters, is offered during certain months of the year.
MARKETS (Billboard Advertising) [back to top]
Billboard advertising, including 30-sheet and 8-sheet posters, is available nationally in small, medium and large markets.
Billboard advertising may be available in some of the following markets:
|
State
 |
Market |
|
Alabama |
Birmingham (Anniston and Tuscaloosa), AL |
|
Alabama |
Dothan, AL |
|
Alabama |
Huntsville-Decatur (Florence), AL |
|
Alabama |
Montgomery-Selma, AL |
|
Alaska |
Anchorage, AK |
|
Alaska |
Fairbanks, AK |
|
Alaska |
Juneau, AK |
|
Arizona |
Phoenix, AZ |
|
Arizona |
Tucson (Sierra Vista), AZ |
|
Arkansas |
Ft. Smith-Fayetteville-Springdale-Rogers, AR |
|
Arkansas |
Jonesboro, AR |
|
Arkansas |
Little Rock-Pine Bluff, AR |
|
Arkansas |
Monroe, LA-El Dorado, AR |
|
California |
Bakersfield, CA |
|
California |
Chico-Redding, CA |
|
California |
Eureka, CA |
|
California |
Fresno-Visalia, CA |
|
California |
Los Angeles, CA |
|
California |
Monterey-Salinas, CA |
|
California |
Palm Springs, CA |
|
California |
Sacramento-Stockton-Modesto, CA |
|
California |
San Diego, CA |
|
California |
San Francisco-Oakland-San Jose, CA |
|
California |
Santa Barbara-Santa Maria-San Luis Obispo, CA |
|
California |
Yuma, AZ-El Centro, CA |
|
Colorado |
Colorado Springs-Pueblo, CO |
|
Colorado |
Denver, CO |
|
Colorado |
Grand Junction-Montrose, CO |
|
Connecticut |
Hartford & New Haven, CT |
|
Delaware |
New Castle County (Wilmington), DE |
|
Florida |
Ft. Myers-Naples, Fl |
|
Florida |
Gainesville, FL |
|
Florida |
Jacksonville, FL |
|
Florida |
Miami-Fort Lauderdale, FL |
|
Florida |
Mobile, AL-Pensacola (Ft. Walton Beach), FL |
|
Florida |
Orlando-Daytona Beach-Melbourne, FL |
|
Florida |
Panama City, FL |
|
Florida |
Tampa-St. Petersburg (Sarasota), FL |
|
Florida |
West Palm Beach-Ft. Pierce, FL |
|
Georgia |
Albany, GA |
|
Georgia |
Atlanta, GA |
|
Georgia |
Augusta, GA |
|
Georgia |
Columbus, GA |
|
Georgia |
Macon, GA |
|
Georgia |
Savannah, GA |
|
Georgia |
Tallahassee, FL-Thomasville, GA |
|
Hawaii |
Honolulu, HI (Island of Oahu) |
|
Idaho |
Boise, ID |
|
Idaho |
Idaho Falls-Pocatello, ID |
|
Idaho |
Twin Falls, ID |
|
Illinois |
Champaign & Springfield-Decatur, IL |
|
Illinois |
Chicago, IL |
|
Illinois |
Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
|
Illinois |
Peoria-Bloomington, IL |
|
Illinois |
Rockford, IL |
|
Indiana |
Evansville, IN |
|
Indiana |
Ft. Wayne, IN |
|
Indiana |
Indianapolis, IN |
|
Indiana |
Lafayette, IN |
|
Indiana |
South Bend-Elkhart, IN |
|
Indiana |
Terre Haute, IN |
|
Iowa |
Cedar Rapids-Waterloo-Iowa City & Dubuque, IA |
|
Iowa |
Davenport, IA-Rock Island-Moline, IL |
|
Iowa |
Des Moines-Ames, IA |
|
Iowa |
Quincy, IL-Hannibal, MO-Keokuk, IA |
|
Iowa |
Sioux City, IA |
|
Kansas |
Joplin, MO-Pittsburg, KS |
|
Kansas |
Topeka, KS |
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Kansas |
Wichita-Hutchinson, KS |
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Kentucky |
Bowling Green, KY |
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Kentucky |
Lexington, KY |
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Kentucky |
Louisville, KY |
|
Louisiana |
Alexandria, LA |
|
Louisiana |
Baton Rouge, LA |
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Louisiana |
Lafayette, LA |
|
Louisiana |
Lake Charles, LA |
|
Louisiana |
New Orleans, LA |
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Louisiana |
Shreveport, LA |
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Maine |
Bangor, ME |
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Maine |
Portland-Auburn, ME |
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Maine |
Presque Isle, ME |
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Maryland |
Baltimore, MD |
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Maryland |
Salisbury, MD |
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Massachusetts |
Boston, MA (Manchester, NH) |
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Massachusetts |
Providence, RI-New Bedford, MA |
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Massachusetts |
Springfield-Holyoke, MA |
|
Michigan |
Alpena, MI |
|
Michigan |
Detroit, MI |
|
Michigan |
Flint-Saginaw-Bay City, MI |
|
Michigan |
Grand Rapids-Kalamazoo-Battle Creek, MI |
|
Michigan |
Lansing, MI |
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Michigan |
Marquette, MI |
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Michigan |
Traverse City-Cadillac, MI |
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Minnesota |
Mankato, MN |
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Minnesota |
Minneapolis-St. Paul, MN |
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Minnesota |
Rochester, MN-Mason City, IA-Austin, MN |
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Mississippi |
Biloxi-Gulfport, MS |
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Mississippi |
Columbus-Tupelo-West Point, MS |
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Mississippi |
Greenwood-Greenville, MS |
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Mississippi |
Hattiesburg-Laurel, MS |
|
Mississippi |
Jackson, MS |
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Mississippi |
Meridian, MS |
|
Missouri |
Columbia-Jefferson City, MO |
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Missouri |
Kansas City, MO |
|
Missouri |
Ottumwa, IA-Kirksville, MO |
|
Missouri |
Springfield, MO |
|
Missouri |
St. Joseph, MO |
|
Missouri |
St. Louis, MO |
|
Montana |
Billings, MT |
|
Montana |
Butte-Bozeman, MT |
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Montana |
Glendive, MT |
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Montana |
Great Falls, MT |
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Montana |
Helena, MT |
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Montana |
Missoula, MT |
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Nebraska |
Cheyenne, WY-Scottsbluff, NE |
|
Nebraska |
Lincoln & Hastings-Kearney, NE |
|
Nebraska |
North Platte, NE |
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Nebraska |
Omaha, NE |
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Nevada |
Las Vegas, NV |
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Nevada |
Reno, NV |
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New Jersey |
Newark, NJ |
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New Mexico |
Albuquerque-Santa Fe, NM |
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New York |
Albany-Schenectady-Troy, NY |
|
New York |
Binghamton, NY |
|
New York |
Buffalo, NY |
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New York |
Elmira, NY |
|
New York |
New York, NY |
|
New York |
Rochester, NY |
|
New York |
Syracuse, NY |
|
New York |
Utica, NY |
|
New York |
Watertown, NY |
|
North Carolina |
Charlotte, NC |
|
North Carolina |
Greensboro-High Point-Winston Salem, NC |
|
North Carolina |
Greenville-New Bern-Washington, NC |
|
North Carolina |
Raleigh-Durham (Fayetteville), NC |
|
North Carolina |
Wilmington, NC |
|
North Dakota |
Fargo-Valley City, ND |
|
North Dakota |
Minot-Bismarck-Dickinson (Williston), ND |
|
Ohio |
Cincinnati, OH |
|
Ohio |
Cleveland-Akron (Canton), OH |
|
Ohio |
Columbus, OH |
|
Ohio |
Dayton, OH |
|
Ohio |
Lima, OH |
|
Ohio |
Toledo, OH |
|
Ohio |
Wheeling, WV-Steubenville, OH |
|
Ohio |
Youngstown, OH |
|
Ohio |
Zanesville, OH |
|
Oklahoma |
Oklahoma City, OK |
|
Oklahoma |
Sherman, TX-Ada, OK |
|
Oklahoma |
Tulsa, OK |
|
Oklahoma |
Wichita Falls, TX-Lawton, OK |
|
Oregon |
Bend, OR |
|
Oregon |
Eugene, OR |
|
Oregon |
Medford-Klamath Falls, OR |
|
Oregon |
Portland, OR |
|
Pennsylvania |
Erie, PA |
|
Pennsylvania |
Harrisburg-Lancaster-Lebanon-York, PA |
|
Pennsylvania |
Johnstown-Altoona, PA |
|
Pennsylvania |
Philadelphia, PA |
|
Pennsylvania |
Pittsburgh, PA |
|
Pennsylvania |
Wilkes Barre-Scranton, PA |
|
Puerto Rico |
San Juan, PR |
|
South Carolina |
Charleston, SC |
|
South Carolina |
Columbia, SC |
|
South Carolina |
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC |
|
South Carolina |
Myrtle Beach-Florence, SC |
|
South Dakota |
Rapid City, SD |
|
South Dakota |
Sioux Falls (Mitchell), SD |
|
Tennessee |
Chattanooga, TN |
|
Tennessee |
Jackson, TN |
|
Tennessee |
Knoxville, TN |
|
Tennessee |
Memphis, TN |
|
Tennessee |
Nashville, TN |
|
Tennessee |
Tri-Cities, TN-VA |
|
Texas |
Abilene-Sweetwater, TX |
|
Texas |
Amarillo, TX |
|
Texas |
Austin, TX |
|
Texas |
Beaumont-Port Arthur, TX |
|
Texas |
Corpus Christi, TX |
|
Texas |
Dallas-Ft. Worth, TX |
|
Texas |
El Paso, TX |
|
Texas |
Harlingen-Weslaco-Brownsville-McAllen, TX |
|
Texas |
Houston, TX |
|
Texas |
Laredo, TX |
|
Texas |
Lubbock, TX |
|
Texas |
Odessa-Midland, TX |
|
Texas |
San Angelo, TX |
|
Texas |
San Antonio, TX |
|
Texas |
Tyler-Longview (Lufkin & Nacogdoches), TX |
|
Texas |
Victoria, TX |
|
Texas |
Waco-Temple-Bryan, TX |
|
Utah |
Salt Lake City, UT |
|
Virginia |
Charlottesville, VA |
|
Virginia |
Harrisonburg, VA |
|
Virginia |
Norfolk-Portsmouth-Newport News, VA |
|
Virginia |
Richmond-Petersburg, VA |
|
Virginia |
Roanoke-Lynchburg, VA |
|
Virginia |
Burlington, VT-Plattsburgh, NY |
|
Washington |
Seattle-Tacoma, WA |
|
Washington |
Spokane, WA |
|
Washington |
Yakima-Pasco-Richland-Kennewick, WA |
|
Washington, DC |
Washington, DC |
|
West Virginia |
Bluefield-Beckley-Oak Hill, WV |
|
West Virginia |
Charleston-Huntington, WV |
|
West Virginia |
Clarksburg-Weston, WV |
|
West Virginia |
Parkersburg, WV |
|
Wisconsin |
Duluth, MN-Superior, WI |
|
Wisconsin |
Green Bay-Appleton, WI |
|
Wisconsin |
La Crosse-Eau Claire, WI |
|
Wisconsin |
Madison, WI |
|
Wisconsin |
Milwaukee, WI |
|
Wisconsin |
Wausau-Rhinelander, WI |
|
Wyoming |
Casper-Riverton, WY |
SPECIFICATIONS (Average) (Billboard Advertising) [back to top]
· Traditional Billboard Advertising Media (Bulletin): 48' w by 14' h
· 30-Sheet Poster Billboard Advertising Media: 23' w by 11' h
· 8-Sheet Poster Billboard Advertising Media: 11' w by 5' h
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